China Cosmetics Market Report, 2010-2011

【Abstract】：

Benefiting from the accelerated process of urbanization in China as well as the improved disposable income of residents, Chinese consumers have displayed growing demand for beauty & cosmetics. In 2001-2010, the retailing of cosmetics in China increased by five-fold, thus becoming one of the world’s largest cosmetics consumer markets; from January to November of 2011, the retail sales climbed 24.5% YoY to RMB99.2 billion.

In 2010, Chinese skincare market size reached RMB64.2 billion, turning into the largest cosmetics market segment. In the same year, retail sales of top ten skincare brands accounted for 38% of the entire skincare market, of which, 80% were foreign brands, while domestic brands merely referred to Chcedo and Herborist. Since 2012, China has cut import tariffs for imported skincare products, which favors multinational cosmetics manufacturers.

In 2010, Maybelline enjoyed a 10.8% share of Chinese make-up market, a drop from 20% in 2006, mainly because China’s local cosmetics brands such as Carslan and Mao Geping have been to some extent competitive with consistent innovation in product, packaging, etc.

As an emerging market segment in recent years, men’s skincare market in China reached RMB4 billion in 2010, with industry growth rate at 40% or so, far higher than that of women’s.

China Cosmetics Market Report, 2010-2011 by Company mainly covers the following s:

※Industry Research: primarily includes scale, competition pattern & features, import & export of China cosmetics industry.
※Channel Analysis：chiefly studies development status, characteristics and trends of department store channel, supermarket, specialty store, online, direct selling, etc..
※Market Segment: covers market status & size, competition features, key players and development trends of five market segments, i.e. skin care, make-ups, perfume, men’s cosmetics as well as cosmeceuticals.
※Major Companies:  research on 19 major cosmetics enterprises in the Chinese market, such as LOréal and Shanghai Jahwa.

As the world’s largest cosmetics corporation, LOréal realized sales of €19.5 billion in 2010, with 23 international brands outnumbering €50 million. In November 2011, it invested RMB200 million for construction expansion of Tianmei Plant in Yichang city, China, which will achieve capacity of 250 million pieces per year by then to become LOréal’s largest make-up production base in Asia.

Shanghai Jahwa is a well-known cosmetics producer in China, in 2010, its annual sales registered RMB3.1 billion. Being one of the few high-end cosmetics brands that have access to department store channel, its Herborist brand has been successfully distributed in France, Spain, Netherlands and other markets. Moreover, Shanghai Jahwa has also launched China’s first domestic men’s skincare brand, namely, Gf.

【Table of Contents】 

1. Overview
1.1 Definition
1.2 Classification

2. Industry Status
2.1 Supply
2.1.1 Output
2.2 Industry Structure
2.2.1Regional Distribution
2.2.2 Enterprise Structure
2.3 Demand
2.3.1 Scale
2.3.2 Structure
2.4 Competition
2.4.1 Market Share of Major Enterprises
2.4.2 Competition Characteristics
2.5 Import and Export
2.5.1 Export
2.5.2Import

3. Channel Analysis
3.1 Department Store
3.1.1 Channel Features
3.1.2 Operation Mode
3.1.3 Development Trend
3.2 Supermarket
3.2.1 Development Status
3.2.2 Development Trend
3.3 Specialty Shop
3.3.1 Development Status
3.3.2 Ways of Channel Development
3.3.3 Development Trend
3.4 Other Channels
3.4.1 Online
3.4.2 Direct Selling
3.4.3 Drugstore

4. Market Segments
4.1 Skin Care Products
4.1.1 Market Size
4.1.2 Competition
4.1.3 Tariff Cuts on Imports
4.2 Color Makeup Products
4.2.1 Market Overview
4.2.2 Dynamics of Multinational Brands
4.2.3 Dynamics of Chinese Local Brands
4.3 Perfume
4.3.1 Consumption
4.3.2 Competition
4.3.3 Import and Export

5. Other Emerging Market Segments
5.1 Man Cosmetics
5.1.1 Market Size
5.1.2 Market Structure
5.1.3 Market Features
5.2 Medicinal Cosmetics
5.2.1 Market Overview
5.2.2 Major Players

6. Multinational Companies
6.1 LOréal
6.1.1 Profile
6.1.2 Operation
6.1.3 Cosmetics Business
6.1.4 Business in China
6.2 Estée Lauder
6.2.1 Profile
6.2.2 Operation
6.2.3 Business in China
6.3 P&G
6.3.1 Profile
6.3.2 Operation
6.3.3 Cosmetics Business
6.3.4 Business in China
6.4 Shiseido
6.4.1 Profile
6.4.2 Operation
6.4.3 Business in China
6.4.4 Shanghai ZOTOS CITIC Comestics Co., Ltd
6.4.5 Shiseido Liyuan Comestics Co., Ltd

7. Chinese Companies
7.1 Shanghai Jahwa United Co., Ltd.
7.1.1 Profile
7.1.2 Operation
7.1.3 Analysis by Brand
7.2 Softto Co., Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 Dynamics
7.3 Jiangsu LongLiqi Bioscience Co., Ltd.
7.4 BaWang International (Group) Holding Limited
7.4.1 Profile
7.4.2 Operation
7.4.3 Analysis by Brand
7.5 Shanghai Inoherb Cosmetics Co., Ltd.
7.5.1 Profile
7.5.2 Operation
7.6 Guangzhou Huanya Cosmetics Science & Technology Co., Ltd.
7.7 Jala Group Inc.
7.8 Beijing Dabao Cosmetics Co., Ltd.
7.9 Zhejiang Osmun Group Market Co., Ltd.
7.9.1 Profile
7.9.2 Brands
7.10 Guangzhou Jiahe Cosmetics Manufacturing Co., Ltd.
7.11 Kose Cosmetics Co., Ltd.
7.12 Tianjin YuMeiJing Group Co., Ltd.
7.13 Ganon Biotechnology (China) Co., Ltd.
7.14 Shanghai Huayin Daily Article Co., Ltd.
7.15 Nivea (Shanghai) Co., Ltd.

【Figures & Tables】

Classification of Cosmetics
Operating Revenue and YoY Change of China Cosmetics Manufacturing Industry, 2005-2011
Geographical Distribution of Cosmetics Producers (with Annual Sales of RMB20 million) in China
Cosmetics Enterprise Structure in China, 2010
Concentration of China Daily Chemical Industry, 2008-2010
Retail Sales and YoY Change of Cosmetics in China, 2001-2011
Retail Sales Breakdown of Cosmetics by Region in China, 2010
Sales and Market Share of Major Players in Chinese Cosmetics Market, 2010
Acquisitions of Multinational Corporations on Chinese Cosmetics Brands since 2003
Export Volume and Value of China Cosmetics and Skin Care Products ,2005-2011
Import Volume and Value of China Cosmetics and Skin Care Products, 2008-2011
Cosmetics Procurement Channels Chosen by Chinese Consumers
Operation Mode of Department Store Channel
Comparison of Major Cosmetics Specialty Stores in China
Stage of Multinational Brand Penetration into Specialty Store Channel
Analysis on Online Marketing Channel of China Cosmetics
Sales of Partial Direct-selling Cosmetics Companies in China
Market Segment Structure of China Cosmetics by Retail Sales, 2010
Sales of China Skin Care Products by Product, 2009-2010
Skin Care Brand Ranking in Chinese Cosmetics Market, 2010
Chinese Make-up Market Size, 2006-2010
Import Volume and Value of Perfume and Florida Water in China, 2008-2011
Export Volume and Value of Perfume and Florida Water in China, 2008-2011
Structure of China Men’s Cosmetics Market, 2010
Cosmeceutical Manufacturers and Products in China
Sales of LOréal, 2006-2011
Operating Profit of LOréal, 2006-2011
Revenue Breakdown of LOréal by Region, 2009-2011
Sales of LOréal in Emerging Markets, Jan-Sep 2011
R&D Investment of LOréal, 2008-2010
Revenue of LOréal by Product, 2009-2011
Revenue of LOréal Cosmetics Business by Product, 2010
Revenue of LOréal by Business, 2010
LOréal Brands (Sales > €50 million), 2010
Revenue of LOréal in China, 2007-2010
Net Sales and Net Earings of Estée Lauder, FY2006-FY2011
Revenue of Estée Lauder by Region, FY2007-FY2011
Revenue of Estée Lauder by Product, FY2007-FY2011
Business of Estée Lauder in China
Net Sales and Net Earnings of P&G，FY2007-FY2011
Business Profile of P&G, FY2011
Revenue of P&G by Region, FY2011
Gross Margin of P&G, FY2009-FY2011
Revenue and Proportion of P&G Cosmetics，FY2008-FY2011
Some P&G Brands in China
Net Sales and Net Income of Shiseido, FY2008-FY2012
Revenue of Shiseido by Region, FY2008-FY2012
Overseas Revenue and Proportion of Shiseido, FY2008-FY2012
Revenue Breakdown of Shiseido in Japan by Product, FY2011
Shiseido Cosmetics Brands in China
Operating Revenue and Net Income of Shanghai Jahwa, 2008-2011
Gross Margin of Shanghai Jahwa, 2006-2011
Revenue Breakdown of Shanghai Jahwa by Brand, 2010
Sales and Gross Margin of Shanghai Jahwa by Brand, 2010
Brands of Shanghai Jahwa
Prices of Major Brands of Shanghai Jahwa
Market Share of Liushen Bath Series, 2001-2009
Market Share of Maxam Hand Care Products, 2001-2009
Herborist Products
Operating Revenue and Net Income of Softto, 2008-2011
Revenue of Softto by Product, 2009-2011
Gross Margin of Softto by Product, 2009-2011
Development of Longliqi, 2002-2011
Longliqi International Center for Scientific Research
Operating Revenue of Longliqi, 2007-2010
Total Revenue and Net Income of Bawang, 2009-2011
Revenue of Bawang by Product, 2009-2011
Revenue of Bawang by Region, H1 2011
Brands of Bawang
Revenue of Bawang by Brand, 2010-2011
Sales of Inoherb, 2008-2011
Revenue Breakdown of Inoherb by Channel, 2011
Operating Revenue of Guangzhou Huanya, 2008-2009
Production Bases of Jala Group
Operating Revenue of Kose Cosmetics, 2007-2010E
Operating Revenue of YuMeiJing Group, 2007-2010E
Operating Revenue of Shanghai Huayin, 2007-2009