China Wood Flooring Industry Report, 2010-2012

【Abstract】：

In 2010, Chinese wood flooring saw increase in both output and sales volume due to the rebound of real estate industry and the implementation of “building materials going to the countryside”, with the output growing by 26.7% year on year to 479 million m2 and the sales volume increasing by 9.4% year on year to 398.5 million m2.

In 2011, affected by the tightened real estate regulation policy, rising wood price and the USA’s anti-dumping and anti-subsidy investigation on a number of Chinese wood floor enterprises, Chinese wood flooring industry experienced a decline in prosperity, output and sales volume, and the decline was expected to exceed 6% throughout the year.

In 2012, China will continue to increase the control of the real estate industry, and the import environment of wood will face multiple tests; however, the termination of the USA’s anti-dumping and anti-subsidy investigation and the further implementation of indemnificatory housing construction will bring about certain benefits to the wood flooring industry.

China Wood Flooring Industry Report, 2010-2012 published by Company focuses on the development status of Chinese wood flooring industry, and researches 5 big wood flooring market segments and 13 key enterprises.

In China, wood flooring can be classified into the following five categories in general: solid wood flooring, engineered solid wood flooring, laminate wood flooring, bamboo wood flooring and cork wood flooring. Among them, engineered solid wood flooring and laminate wood flooring are generally known as engineered wood flooring.

In recent years, engineered wood flooring has witnessed rapid development in China due to its low price as well as its advantages of easiness for cleaning, wear resistance and impact resistance, etc. In 2010, engineered wood flooring occupied 56.0% and 82.1% of the total output and sales volume of wood flooring in China respectively, of which laminate wood flooring took the predominant position.

Comparatively, the output and sales volume of solid wood flooring have declined continuously, mainly owing to the restriction on wood export in many countries due to the lack of forest resources, which has promoted the price of solid wood flooring, thereby reducing manufacturers’ profit and weakening the purchasing demand of consumers.

With the development of Chinese wood flooring market, large enterprises and big brands have led the way of development, such as Power Dekor, Nature, Elegant Living, DER, Anxin, Vohringer and Sichuan Shengda.

As one of the earliest wood flooring brands in China, Power Dekor has developed four product series including laminate wood flooring, engineered solid wood flooring, solid wood flooring and bamboo flooring, with an annual capacity of 58 million m2, including 46 million m2 of laminate wood flooring and 2 million m2 of solid wood flooring.

Nature is a core brand subordinated to China Flooring (02083), and its solid wood flooring, laminate wood flooring and engineered flooring take strong predominance. In recent years, with the improvement in the brand awareness of Nature, China Flooring has also seen increasing sales volume. In 2010, the sales volumes of the company’s laminate wood flooring and solid wood flooring were 13.915 million m2 and 4.604 million m2 respectively, up 31.8% and 24.7% year on year separately. In H1 2011, the sales volumes maintained stable growth, rising 31.6% and 38.7% year on year respectively.

In 2011, Elegant Living delivered an outstanding performance; in terms of new product, it researched and developed the ‘flooring’ capable of being mounted on walls even ceilings; in marketing, it introduced two group purchase methods, namely, M2C (manufacturer to consumer) and W2C (warehouse to consumer); and in overseas layout, it successfully expanded markets in the Middle East and Russia.

DER is mainly engaged in the R & D, production and sales of ‘DER’ branded wood flooring. In production, the company adopts the mode combining independent production and entrusted processing; in marketing, it employs a flat in-depth marketing mode. Up to Jun. 30, 2011, its primary dealers and specialty stores were numbered 134 and about 1500 separately.

Anxin’s business mainly involves the following five brands: Anxin, Weiguang, Baounite, xeeredu and ARK. In addition to the development of wood flooring, the company is actively expanding to the upstream wood market, and successfully set foot in the downstream redwood furniture market in 2011.

【Table of Contents】 

1. Wood Flooring
1.1 Definition and Classification
1.2 Advantages and Disadvantages

2. Global Wood Flooring Industry
2.1 Overall Development
2.2 Development in Major Countries
2.2.1 Europe
2.2.2 USA
2.2.3 China

3. Development Environment for Wood Flooring in China
3.1 Industry Environment
3.2 Policy Environment
3.2.1 Industrial Policy
3.2.2 Trade Policy

4. Chinese Wood Flooring Market
4.1 Overview
4.2 Production and Sales
4.2.1 Production
4.2.2 Consumption
4.3 Export

5. Market Segments
5.1 Solid Wood Flooring
5.1.1 Market
5.1.2 Competition
5.1.3 Problems
5.2 Engineered Solid Wood Flooring
5.2.1 Market
5.2.2 Competition
5.2.3 Problems
5.3 Laminate Wood Flooring
5.3.1 Market
5.3.2 Competition
5.3.3 Problems
5.4 Bamboo Wood Flooring
5.5 Cork Wood Flooring

6. Competition Pattern of Chinese Wood Flooring Industry
6.1 Product Competition
6.2 Market Competition
6.3 Regional competition
6.4 Enterprise Competition

7. Raw Material Market of Chinese Wood Flooring Industry
7.1 Forestry Industry
7.2 Timber Market
7.2.1 Supply and Demand
7.2.2 Import and Export
7.3 Wood-based Panel Market
7.3.1 Production
7.3.2 Import and Export

8. Key Wood Flooring Enterprises in China
8.1 Der International Home Furnishing Co., Ltd.
8.1.1 Profile
8.1.2 Operation
8.1.3 Key Projects
8.1.4 Forecast for 2012
8.2 China Flooring Holding Company Limited
8.2.1 Profile
8.2.2 Operation
8.2.3 Competition Advantages
8.2.4 Forecast for 2012
8.3 Guangdong Yihua Timber Industry Co., Ltd
8.3.1 Profile
8.3.2 Operation
8.3.3 Development Strategy
8.4 Dalian Kemian Wood Industry Co., Ltd.
8.4.1 Profile
8.4.2 Operation
8.4.3 Key Projects
8.4.4 Forecast for 2012
8.5 A&W
8.5.1 Profile
8.5.2 Operation
8.5.3 Development Strategy
8.6 Power Dekor
8.6.1 Profile
8.6.2 Operation
8.6.3 Parent company - Dare Technology Co., Ltd.
8.7 Oastre
8.7.1 Profile
8.7.2 Operation
8.8 Treessun Flooring
8.8.1 Profile
8.8.2 Operation
8.8.3 R&D
8.9 Sunyard
8.9.1 Profile
8.9.2 Operation
8.9.3 R&D
8.10 V?hringer (Shanghai)
8.10.1 Profile
8.10.2 Operation
8.10.3 Development Strategy
8.11 Anhui Yangzi Flooring Incorporated Company
8.11.1 Profile
8.11.2 Operation
8.11.3 Key Projects
8.12 Elegant Living
8.12.1 Profile
8.12.2 Operation
8.12.3 Competition Advantages
8.13 Sichuan Shengda Forestry Industry Co., Ltd.
8.13.1 Profile
8.13.2 Operation
8.13.3 Competition Advantages

9. Development Trends of Chinese Wood Flooring Industry
9.1 Problems
9.2 Development Trends

【Figures & Tables】

Five Types of Wood Flooring
Structural Diagram of Multi-ply Solid Wood Engineered Flooring
Structural Diagram of 3-layer Solid Wood Engineered Flooring 
Structural Diagram of Laminate Wood Flooring
Advantages and Disadvantages of Five Types of Wood Flooring
Retail Sales and Share of Wood Flooring Worldwide by Country/Region, 2009
Sales Volume of Laminate Wood Flooring in Europe, 2003-2010
Sales Volume Breakdown of Laminate Wood Flooring in Europe by Region, 2010
Sales Volume of Laminate Wood Flooring in Western Europe, 2009-2010
Market Share of Floor Decoration Materials in China by Product, 2005-2014
Enterprises and Provinces/Cities Participating in the First "Wooden Building Materials to the Countryside" Campaign
Anti-dumping and Anti-subsidy Duty Rate on Major Chinese Multi-layer Engineered Wood Flooring Companies Levied by the United States
Main Indicators of Wood Flooring in China, 2009-2011
Output of Wood Flooring in China, 2005-2012
Output Breakdown of Wood Flooring in China, 2010
Sales Volume of Wood Flooring in China, 2006-2012
Sales Volume Breakdown of Wood Flooring in China by Product, 2006-2010
Sales Volume of Solid Wood Flooring in China, 2006-2012
Market Share of Five Solid Wood Flooring Brands in China, 2007-2009
Sales Volume of Solid Wood Engineered Flooring in China, 2006-2012
Sales Volume of Laminate Wood Flooring in China, 2006-2012
Market Share of Five Laminate Wood Flooring Brands in China, 2007-2009
Output and Sales Volume of Bamboo Wood Flooring in China, 2007-2011
Output and Sales Volume of Main Wood Floorings in China, 2010
Forest Area and Coverage of Major Provinces and Cities in China
Afforestation Area and Tree Planting Quantity in China, 2007-2010
Gross Output Value and Growth Rate of Forest Industry in China, 2005-2010
Supply and Consumption of Timber in China, 2005-2010
Output of Sawn Timber in China, 2005-2010
Import Volume and Price of Log in China, 2005-2011
Import Volume and Growth Rate of Sawn Timber in China, 2007-2011
Export Volume of Log and Sawn Timber in China, 2007-2010
Output and YOY Growth of Wood-based Panel in China, 2005-2011
Output of Wood-based Panel in China by Product, 2008-2010
Import and Export Volume of Main Wood-based Panel Products in China, 2008-2010
Operating Revenue and Net Income of Der, 2008-2011
Sales and Gross Margin of Der’s Main Products, 2008-2011
Output and Sales Volume of Der’s Main Products by Production Method, 2008-2011
Operating Revenue Breakdown of Der by Region, 2008-2011
Fundraising and Investment Projects of Der
Laminate Wood Flooring Capacity of Der, 2011-2014F
Operating Revenue and Net Income of China Flooring, 2008-2011
Sales Volume and Shares of Main Products of China Flooring, 2008-2010
Retail Store Quantity of China Flooring by Brand, 2008-2011
Operating Revenue and Net income of Yihua, 2008-2011
Output, Sales Volume and Sales of Wood Flooring of Yihua, 2009-2011
Operating Revenue and Net Income of Kemian, 2008-2011
Operating Revenue and Gross Margin of Wood Flooring Products of Kemian, 2009-2011
Operating Revenue of Kemian by Region, 2008-2011
Five Wood Flooring Brands and Their Features of A&W
Substrate Plant and Capacity of Power Dekor, 2010
Main Wood Flooring Plants and Capacity of Power Dekor, 2010
Operating Revenue and Net Income of Power Dekor, 2006-2010
Operating Revenue and Gross Margin of Dare Technology by Product, 2008-2011
Sales Outlets of Oastre, 2011
Four Major Wood Flooring Brands of Elegant Living
Operating Revenue and Net Income of Sichuan Shengda, 2008-2011
Operating Revenue and Gross Margin of Sichuan Shengda by Product, 2008-2011
Capacity of Main Wood Floorings of Sichuan Shengda, 2011