China Beer Industry Report, 2010-2012

【Abstract】：
 
The beer output and sales volume of China have both seen stable growth in recent years, with the CAGR in 2007-2010 reaching 4.5%. In 2010, the beer sales volume of China reached 44.479 million kl, realizing the sales-output ratio of 99.3%. Considering the increasingly growing target consumer group as well as people’s enhanced consumption capability, the beer demand in Chinese market is expected to see moderate growth, with the targeted beer sales volume in 2012 hitting 51.48 million kl.

In terms of regional development, beer enterprises have made increased effort to develop markets in West China. For example, Yanjing built 200,000 tons of capacity in Nanchong, Sichuan Province in 2010, expanding the total capacity in the region to 300,000 tons; in August 2011, China Resources Snow lavished RMB300 million to build a plant with the capacity of 200,000 kl in Yinchuan; in August 2011, Carlsberg became the controlling shareholder of 7 beer companies under Chongqing Beer after it became the second largest shareholder of Chongqing Beer in April 2010.

In terms of competition pattern, beer enterprises are expanding their respective market share by means of acquisition and expansion in recent years. A case in point is Tsingtao, which took over Hangzhou Zijintan Brewery Company in 2011, a move to consolidate its business in Zhejiang market. In addition, the 11 expansion projects including the expansion of its No.2 plant and Shanghai plant as well as the new Shijiazhuang plant construction project will all be completed. In 2010, the sales volume of Tsingtao attained 6.35 million kl, with the market share of 14.3% (by sales volume), second only to China Resources Snow (20.9%). And the market share of Tsingtao is expected to increase to 16.8% in 2012.

In 2011-2015, beer titans will develop in different directions. Tsingtao focuses on quality and profit, while China Resources Snow is eager to change the low-end image; Anheuser-Busch InBev is bent on the brand integration, while Yanjing and Carlsberg seek to establish footholds in South and West China.? ?

The report underscores China’s beer industry in the following aspects:
• ?? ?Market scale and prospect, including output and sales volume, overall revenue and profit;
• ?? ?Market features by region, including output by region these years and regional beer enterprises;
• ?? ?Competition pattern and development tendency;
• ?? ?Development of nine key homegrown enterprises, including overall operation, capacity, output and development strategy;
• ?? ?Development of six foreign beer enterprises in China, including M&A and development strategy.

【Table of Contents】 

1. Overview of China Beer Industry, 2010-2012
1.1 Definition & Classification
1.2 Rising Sales/Output Ratio
1.3 Rising Revenue

2. Regional Beer Markets in China, 2010-2011
2.1 Western Region
2.1.1 Southwest China
2.1.2 Northwest China
2.2 Central Region
2.2.1 Central China
2.2.2 North China
2.3 Northeast China
2.4 East China
2.5 South China

3. Development of China Beer Industry, 2010-2012
3.1 Corporate Competition
3.2 Industrial Competition
3.3 Reorganization, M&A and Capacity Expansion 

4. Key Beer Breweries in China
4.1 Tsingtao
4.1.1 Profile
4.1.2 Operation
4.1.3 Strategy
4.1.4 M&A
4.2 Yanjing 
4.2.1 Profile
4.2.2 Operation
4.2.3 Operation of Subsidiaries in Other Cities
4.2.4 Strategy
4.2.5 M&A
4.3 China Resources Snow
4.3.1 Profile & Operation
4.3.2 M&A
4.4 Zhujiang (Pearl River)  
4.4.1 Profile
4.4.2 Operation
4.4.3 Fund-raising Projects
4.5 Chongqing Beer 
4.5.1 Profile
4.5.2 Operation
4.5.3 M&A
4.5.4 Strategy 
4.6 Jinxing Beer (Kingstar)
4.6.1 Profile
4.6.2 Strategy
4.7 Huiquan Beer
4.7.1 Profile
4.7.2 Operation
4.7.3 Strategy
4.8 Lanzhou Huanghe
4.8.1 Profile
4.8.2 Operation
4.8.3 Strategy
4.9 Tibet Galaxy Science & Technology Development
4.9.1 Profile
4.9.2 Operation

5. Foreign Beer Breweries in China
5.1 Anheuser-Busch InBev 
5.1.1 Profile
5.1.2 Operation
5.1.3 Strategy in China
5.2 Carlsberg 
5.2.1 Profile
5.2.2 Operation 
5.2.3 Western Development Strategy of Carlsberg
5.3 Asahi 
5.3.1 Profile
5.3.2 Operation
5.3.3 Strategy in China
5.4 Suntory
5.4.1 Profile
5.4.2 Strategy in China
5.5 Heineken 
5.5.1 Profile
5.5.2 Strategy in China
5.6 SAB Miller
5.6.1 Profile
5.6.2 Strategy in China 

【Figures & Tables】

China’s Beer Output & Y-o-Y Growth, 2007-2012
China’s Beer Sales Volume and Sales/Output Ratio, 2007-2012
Operating Revenue and Total Profit of China Beer Industry, 2008-2012
China’s Beer Output by Province, 2009- 2011
Beer Output and Growth Rate in China by Region, 2010
Main Brands in Top Ten Provinces & Municipalities in China by Beer
Output, 2010
Brand Influential Region of Listed Beer Breweries in China, 2010
Beer Output Trend in Yunnan, Guizhou and Sichuan, 2007-2012
Yunnan Beer Output & Y-o-Y Growth, Jan-Aug 2011
Sichuan Beer Output & Y-o-Y Growth, Jan-Aug 2011
Guizhou Beer Output & Y-o-Y Growth, Jan-Aug 2011
Beer Output Trend in Gansu, Shaanxi and Xinjiang, 2007-2012
Xinjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
Gansu Beer Output & Y-o-Y Growth, Jan-Aug 2011
Shaanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011
Beer Output Trend in Hubei, Hunan and Henan, 2007-2012
Hubei Beer Output & Y-o-Y Growth, Jan-Aug 2011
Hunan Beer Output & Y-o-Y Growth, Jan-Aug 2011
Henan Beer Output & Y-o-Y Growth, Jan-Aug 2011
Beer Output Trend in Shanxi, Hebei, Tianjin and Beijing, 2007-2011
Shanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011
Hebei Beer Output & Y-o-Y Growth, Jan-Aug 2011
Tianjin Beer Output & Y-o-Y Growth, Jan-Aug 2011
Beijing Beer Output & Y-o-Y Growth, Jan-Aug 2011
Beer Output Trend in Heilongjiang, Jilin, Liaoning and Inner
Mongolia, 2007-2012
Heilongjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
Jilin Beer Output & Y-o-Y Growth, Jan-Aug 2011
Liaoning Beer Output & Y-o-Y Growth, Jan-Aug 2011
Inner Mongolia Beer Output & Y-o-Y Growth, Jan-Aug 2011
Beer Output Trend in Anhui, Zhejiang, Jiangsu, Shanghai and
Shandong, 2007-2011
Anhui Beer Output & Y-o-Y Growth, Jan-Aug 2011
Zhejiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
Jiangsu Beer Output & Y-o-Y Growth, Jan-Aug 2011
Shanghai Beer Output & Y-o-Y Growth, Jan-Aug 2011
Shandong Beer Output & Y-o-Y Growth, Jan-Aug 2011
Beer Output Trend in Fujian and Guangdong, 2007-2012
Fujian Beer Output & Y-o-Y Growth, Jan-Aug 2011
Guangdong Beer Output & Y-o-Y Growth, Jan-Aug 2011
Sales Volume & Market Share of China’s Major Beer Brands, 2005-2012
Market Shares of Snow, Tsingtao and Yanjing, 2005-2012
Ranking of Key Beer Breweries in China by Total Profit, 2010
Ranking of Key Beer Breweries in China by Net Income, 2010
Ranking of Key Beer Breweries in China by Net Income, 2011H1
Foreign Capital Participation in China’s Top ten Beer Breweries
Price, Time to Market and Rival Product of Medium and High-end Beer
Launched by China’s Beer Brands
Market Range and Capacity of Brands of Seven Beer Breweries like
China Resources and Tsingtao, 2011
Shareholder Structure of Tsingtao Beer, 2011
Operating Revenue & Net Income of Tsingtao Beer, 2007-2011H1
Gross Margin and Net Profit Margin of Tsingtao Beer, 2006-2011H1
Proportion of Operating Revenue and Gross Margin of Tsingtao Beer by
Region, 2010-2011H1
Development of Tsingtao Beer Brand Structure
Acquisition and New Projects of Tsingtao Beer, 2011
Operating Revenue and Net Income of Yanjing Beer, 2007-2011H1
Revenue of Beer per Ton and Growth Rate of Yanjing Beer, 2007-2011H1
Growth Rate of Sales Volume in Beijing, Guangdong and Sichuan of
Yanjing Beer, 2011H1
Acquisition Project of Yanjing Beer, 2011
New and Completed Projects of Yanjing Beer, 2011-2012
Turnover of China Resources Enterprise by Business, 2011H1
Acquisition Project of Snow Resources, 2011
New and Completed Projects of Snow Resources, 2011-2012
Equity Structure of Pearl River Beer
Operating Revenue and Net Income of Pearl River Beer, 2007-2011H1
Operating Revenue of Pearl River Beer by Region, 2010
Operating Revenue, Cost and Gross Margin of Pearl River Beer by
Product, 2010
Operating Revenue and Net Income of Chongqing Beer, 2008-2011H1  
Operating Revenue, Cost and Gross Margin of Chongqing Beer by
Sector, 2010
Operating Revenue and Growth Rate of Chongqing Beer by Region, 2010
Operating Revenue and Net Income of Huiquan Beer, 2007-2011H1
Operating Revenue and Net Income of Lanzhou Huanghe,
2007-Jan.-Sep.2011
Operating Revenue of Lanzhou Huanghe by Product, 2008-2010
Operating Revenue and Net Income of Tibet Galaxy Science &
Technology Development, 2008-2011H1
Acquisition Project of Anheuser-Busch InBev, 2011
New and Completed Projects of Anheuser-Busch InBev, 2011-2012
Investment Relationship between Carlsberg and Chinese Beer Breweries