Apparel in Taiwan ，2011

【About this report】：

This market report provides market trend and market growth analysis of the Apparel industry in Taiwan. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Apparel in Taiwan market research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth  
• Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
• What is the market size of Apparel in Taiwan?
• What are the major brands in Taiwan?
• How dynamic is the growth of clothing and footwear internet sales?
• What is the performance of women’s clothing vs men’s clothing?
• What % of clothing and footwear sales goes through grocery retailers?
Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
Sample Analysis
EXECUTIVE SUMMARY
Economic recovery helps restore consumer confidence
A return to economic growth has stimulated developments in consumer spending and slightly lifted purchasing power. Unemployment rate in Taiwan indicated a strong economic recovery as it improves from 5.9% in 2009 to a much lower 5.4% in 2010. With more consumers in stable employment with steady incomes, consumer sentiment on the whole has certainly risen greatly in Taiwan in 2010, in comparison to 2009. As a result, both men’s outerwear and women’s outerwear moved from a decline in 2009 into positive current value growth in 2010.
Doors open to Chinese-made products
Clothing goods sourced from China have become more commonplace in Taiwan. Chinese goods have entered the market at the right time, replacing both local and other imported budget goods during the economic downturn. At the same time, ECFA, the Economic Cooperation Framework Agreement trade pact between China and Taiwan, is now firmly in place making it easier for goods to continue to be sourced from China. The main effect of the influx of Chinese-sourced products has been the dragging down of unit prices.
Entry of Uniqlo spurs Taiwan’s apparel scene
Japanese clothing retailer Uniqlo entered the Taiwan market in October 2010. The company has brought with it a new concept in quality design at budget to mid-level prices. The arrival of this company opens the way for more international firms to consider the budget to mid-level market in Taiwan, while at the same time applies pressure to local brands to lift their game and become more design conscious and innovative.
Apparel in Taiwan remains a highly fragmented competitive landscape
The overall apparel market in Taiwan is highly fragmented. Leading companies do not gain much current value share in the overall apparel market. Each of them has core strength in selective product categories. For example, Collins Co Ltd focuses on men’s outerwear and women’s outerwear, while La New International Corp’s key focuses are on men’s footwear and women’s footwear. With numerous local and multinational manufacturers and different product focuses, the apparel scene remains highly fragmented with no dominant leader with a significant share of the pie.
Sustained economic growth forecast
Continued growth in Taiwan’s economy is predicted over the forecast period. With this, stronger purchasing power and lower unemployment figures are expected, and as such should further fuel growth in consumer confidence. Some shopping habits changed during the tougher economic times, particularly growth in internet purchasing and the numbers of consumers seeking out better deals. This will likely continue to impact future apparel demand in the years to come.

【Table of Contents】：

Apparel in Taiwan - Industry Overview
EXECUTIVE SUMMARY
Economic recovery helps restore consumer confidence
Doors open to Chinese-made products
Entry of Uniqlo spurs Taiwan’s apparel scene
Apparel in Taiwan remains a highly fragmented competitive landscape
Sustained economic growth forecast
KEY TRENDS AND DEVELOPMENTS
Taiwan opening to Chinese products
Economic growth returns but consumer purchasing habits changed
Taiwan catching the eye of international budget brands
Fashion appeal important to sportswear
Confidence in internet retailing growing
MARKET DATA
• Table 1 Sales of Apparel by Category: Volume 2005-2010
• Table 2 Sales of Apparel by Category: Value 2005-2010
• Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010
• Table 4 Sales of Apparel by Category: % Value Growth 2005-2010
• Table 5 Apparel Company Shares 2006-2010
• Table 6 Apparel Brand Shares 2007-2010
• Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010
• Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010
• Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015
• Table 10 Forecast Sales of Apparel by Category: Value 2010-2015
• Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
• Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
DEFINITIONS
• Summary 1 Research Sources
Apparel in Taiwan - Company Profiles
adidas Taiwan Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 3 adidas Taiwan Ltd: Competitive Position 2010
INTERNET STRATEGY
BRS Nike Taiwan Co Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 5 BRS Nike Taiwan Co Ltd: Competitive Position 2010
INTERNET STRATEGY
Chung Shing Textile Co Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 8 Chung Shing Textile Co Ltd: Competitive Position 2010
Collins Co Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 11 Collins Co Ltd: Competitive Position 2010
INTERNET STRATEGY
Hang Ten Enterprises Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 14 Hang Ten Enterprises Ltd: Competitive Position 2010
INTERNET STRATEGY
La New International Corp in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 16 La New International Corp: Competitive Position 2010
INTERNET STRATEGY
Les Enphants Co Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
• Summary 19 Les Enphants Co Ltd: Production Statistics 2010
COMPETITIVE POSITIONING
• Summary 20 Les Enphants Co Ltd: Competitive Position 2010
INTERNET STRATEGY
Levi Strauss & Co in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 22 Levi Strauss & Co: Competitive Position 2010
INTERNET STRATEGY
Shui Mu International Co Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 25 Shui Mu International Co Ltd: Competitive Position 2010
INTERNET STRATEGY
Sun Flower Co Ltd in Apparel (Taiwan)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 27 Sun Flower Co Ltd: Competitive Position 2010
Childrenswear in Taiwan - Category Analysis
HEADLINES
TRENDS
• With moderate current value growth of 1% in 2010, childrenswear rebounded from the decline in 2009. As consumers’ spending power began to strengthen in 2010, it also pushed the unit prices incrementally upwards.
COMPETITIVE LANDSCAPE
• The market for childrenswear is very fragmented despite a large number of chain stores and branded outlets compared to other apparel categories. There is an increasing, but slow, steady move towards brand consolidation as parents continue to seek branded items and clothing made with better quality materials.
PROSPECTS
• A declining birth rate in Taiwan will continue to impact the childrenswear landscape. Directly impacted by this are sales of baby and toddler wear. With a smaller population of babies and toddlers, baby and toddler wear is thus speculated to experience a further decline, with a negative constant value CAGR of 1% over the forecast period.
CATEGORY DATA
• Table 13 Sales of Childrenswear by Category: Volume 2005-2010
• Table 14 Sales of Childrenswear by Category: Value 2005-2010
• Table 15 Sales of Childrenswear by Category: % Volume Growth 2005-2010
• Table 16 Sales of Childrenswear by Category: % Value Growth 2005-2010
• Table 17 Childrenswear Company Shares 2006-2010
• Table 18 Childrenswear Brand Shares 2007-2010
• Table 19 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010
• Table 20 Forecast Sales of Childrenswear by Category: Volume 2010-2015
• Table 21 Forecast Sales of Childrenswear by Category: Value 2010-2015
• Table 22 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015
• Table 23 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015
Clothing Accessories in Taiwan - Category Analysis
HEADLINES
TRENDS
• Following a decline in 2008 and 2009, clothing accessories continued to face negative current value growth of 2% in 2010. As non-essential items, clothing accessories continued to suffer a decline in sales in 2010 as consumer confidence remained sluggish despite gradual economic recovery. Unit prices have continued to decline as consumers seek cheaper products and channels.
COMPETITIVE LANDSCAPE
• Clothing accessories in Taiwan is highly fragmented. There is very little loyalty from consumers. At the same time, little significant branding is apparent across all categories. Domestic products are plenty, but are largely unbranded or carry minimal branding. Korean hair accessories have made inroads into the market, as its branding efforts are more substantial than for other products.
PROSPECTS
• Energetic growth is expected within clothing accessories over the forecast period. Growth is expected to peak toward the end of this period. Stronger purchasing power is forecast and a shift towards a greater trend consciousness and a focus on self-appearance will likely occur. Over the forecast period, a constant value CAGR of 1% is anticipated for clothing accessories.
CATEGORY DATA
• Table 24 Sales of Clothing Accessories by Category: Volume 2005-2010
• Table 25 Sales of Clothing Accessories by Category: Value 2005-2010
• Table 26 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010
• Table 27 Sales of Clothing Accessories by Category: % Value Growth 2005-2010
• Table 28 Clothing Accessories Company Shares 2006-2010
• Table 29 Clothing Accessories Brand Shares 2007-2010
• Table 30 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-2010
• Table 31 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015
• Table 32 Forecast Sales of Clothing Accessories by Category: Value 2010-2015
• Table 33 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2010-2015
• Table 34 Forecast Sales of Clothing Accessories by Category: % Value Growth 2010-2015
Footwear in Taiwan - Category Analysis
HEADLINES
TRENDS
• After two years of decline, footwear enjoyed positive current value growth of 3% in 2010 as the economy begins to recover gradually. Women’s sports footwear enjoyed a healthy current value growth of 3% in 2010 as more female consumers take up regular exercises or routines at fitness centres in order to keep fit and healthy. As the unemployment rate lowers from 5.9% in 2009 to 5.4% in 2010, an improved workforce also led to more male consumers buying more men’s non-sports footwear. As a result, men’s non-sports footwear enjoyed robust current value growth of 3% in 2010 as well.
COMPETITIVE LANDSCAPE
• La New International Corp led footwear with a 7% value share in 2010, with Shui Mu International Co Ltd following closely behind with a 6% value share in 2010. Both of these leading players are local manufacturers which have benefitted from the success of the Made in Taiwan (MIT) campaign which has increased consumers’ confidence in local brands within footwear. As a result, both companies saw an increase in value share in 2010, in comparison to 2009.
PROSPECTS
• Volume sales are expected to be minimal, increasing at a CAGR of less than 1% over the forecast period. This is largely due to an anticipated slowdown in population growth over the forecast years of 2011 to 2015. The annual growth rate of the population in Taiwan is estimated to stand at approximately 0.2% during the forecast period.
CATEGORY DATA
• Table 35 Sales of Footwear by Category: Volume 2005-2010
• Table 36 Sales of Footwear by Category: Value 2005-2010
• Table 37 Sales of Footwear by Category: % Volume Growth 2005-2010
• Table 38 Sales of Footwear by Category: % Value Growth 2005-2010
• Table 39 Footwear Company Shares 2006-2010
• Table 40 Footwear Brand Shares 2007-2010
• Table 41 Sales of Footwear by Distribution Format: % Analysis 2005-2010
• Table 42 Forecast Sales of Footwear by Category: Volume 2010-2015
• Table 43 Forecast Sales of Footwear by Category: Value 2010-2015
• Table 44 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015
• Table 45 Forecast Sales of Footwear by Category: % Value Growth 2010-2015
Hosiery in Taiwan - Category Analysis
HEADLINES
TRENDS
• Sales of hosiery continued to experience a decline in 2010. With the influx of cheaper imports from China, more consumers traded down to these economically priced alternatives. As a result, hosiery experienced a current value decline of 2% in 2010. Consequently, unit prices also faced downward pressure and decreases in 2010 over 2009.
COMPETITIVE LANDSCAPE
• Hosiery is led by a handful of large players, a number of medium-sized companies and a large portion of small companies. Sun Flower Co Ltd and De Paree Corp led hosiery with value shares of 14% and 13%, respectively, in 2010. Sun Flower Co is a well-established brand reputed for its product quality.
PROSPECTS
• Hosiery is a very mature category in Taiwan. Socks will continue to lead hosiery sales. Stockings is expected to increase in importance over the forecast period due to the growing trend to include more designs and fashion elements in the product. Demand for tights will continue to decline, but at a slower pace toward the end of the forecast period. Socks is predicted to experience a 1% constant value CAGR, while tights is expected to decline at a constant value CAGR of 2%.
CATEGORY DATA
• Table 46 Sales of Hosiery by Category: Volume 2005-2010
• Table 47 Sales of Hosiery by Category: Value 2005-2010
• Table 48 Sales of Hosiery by Category: % Volume Growth 2005-2010
• Table 49 Sales of Hosiery by Category: % Value Growth 2005-2010
• Table 50 Hosiery Company Shares 2006-2010
• Table 51 Hosiery Brand Shares 2007-2010
• Table 52 Sales of Hosiery by Distribution Format: % Analysis 2005-2010
• Table 53 Forecast Sales of Hosiery by Category: Volume 2010-2015
• Table 54 Forecast Sales of Hosiery by Category: Value 2010-2015
• Table 55 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015
• Table 56 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015
Men's Jeans in Taiwan - Category Analysis
HEADLINES
TRENDS
• Men's jeans accounted for a 7% value share of men's outerwear sales in 2010. Recovering from a 2009 decline of 2%, it demonstrated an improvement with 1% current value growth in 2010. As the economic situation improve, consumers’ sentiments rise thus driving positive demand for jeans. With an increase in raw material and labour costs, retail prices rose incrementally thus bringing about an increase in the unit price of men’s jeans in 2010.
COMPETITIVE LANDSCAPE
• Men’s jeans is quite fragmented. Men’s jeans, in general, are less trendy and design driven in comparison to women’s jeans. There is a greater focus on branding and quality. Also, unlike women's jeans, men's jeans have a greater number of medium sized brands.
PROSPECTS
• Growth in sales of men’s jeans is expected to be low but positive, growing at a nominal constant value CAGR over the forecast period. The low growth rate is because men’s jeans is already a well-developed arena with a large portion of males already owning and wearing jeans regularly in Taiwan.
CATEGORY DATA
• Table 57 Sales of Men’s Jeans: Volume 2005-2010
• Table 58 Sales of Men’s Jeans: Value 2005-2010
• Table 59 Sales of Men’s Jeans: % Volume Growth 2005-2010
• Table 60 Sales of Men’s Jeans: % Value Growth 2005-2010
• Table 61 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010
• Table 62 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010
• Table 63 Men’s Jeans Company Shares 2006-2010
• Table 64 Men’s Jeans Brand Shares 2007-2010
• Table 65 Forecast Sales of Men’s Jeans: Volume 2010-2015
• Table 66 Forecast Sales of Men’s Jeans: Value 2010-2015
• Table 67 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015
• Table 68 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015
Men's Outerwear in Taiwan - Category Analysis
HEADLINES
TRENDS
• Sales of men's outerwear have bounced back strongly in 2010, with 7% current value growth, following a muted 0.6% growth in 2009. Men’s outerwear has been less impacted by the economic situation than women’s because in general, men's shopping behaviour is more driven by necessity than impulse or a simple desire to shop.
COMPETITIVE LANDSCAPE
• Men’s outerwear remains very competitive, but steady in terms of brand shares. There has been a switch toward more casual and budget brands due to the economic situation and a more relaxed attitude to dressing both casually and at work.
PROSPECTS
• Men’s outerwear is predicted to post positive volume and constant value CAGRs of 2% over the forecast period. The volume CAGR is expected to slightly outperform the constant value CAGR over this period. This is likely to be driven by price competition through sales and discounts, which helped to encourage stronger volume movement through lower retail selling prices.
CATEGORY DATA
• Table 69 Apparel Size Chart for Men: Hang Ten
• Table 70 Apparel Size Chart for Men: Giordano
• Table 71 Apparel Size Chart for Men: Bossini
• Table 72 Sales of Men’s Outerwear: Volume 2005-2010
• Table 73 Sales of Men’s Outerwear: Value 2005-2010
• Table 74 Sales of Men’s Outerwear: % Volume Growth 2005-2010
• Table 75 Sales of Men’s Outerwear: % Value Growth 2005-2010
• Table 76 Men’s Outerwear Company Shares 2006-2010
• Table 77 Men’s Outerwear Brand Shares 2007-2010
• Table 78 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010
• Table 79 Forecast Sales of Men’s Outerwear: Volume 2010-2015
• Table 80 Forecast Sales of Men’s Outerwear: Value 2010-2015
• Table 81 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015
• Table 82 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015
Men's Underwear, Nightwear and Swimwear in Taiwan - Category Analysis
HEADLINES
TRENDS
• Unlike their female counterparts, Taiwanese men have less in their closets and shop less on impulse and more or less when needed. As such, men's underwear, nightwear and swimwear has been less impacted by the economic downturn, in both value and volume terms, posting moderate but slowed down growth in 2009 and 2010. This slowdown in growth rather than a declining growth reflects purchases in this area are made more out of necessity rather than impulse. In 2010, men's underwear, nightwear and swimwear posted moderate current value growth of 3%
COMPETITIVE LANDSCAPE
• The leading players in men's underwear, nightwear and swimwear are underwear companies due to the large size of the men's underwear category. Design in men’s underwear is mostly centred on material, rather than look or function. With a greater interest in styling and design amongst male consumers, several international male underwear brands have now entered the market. These brands, including Aussie Bum and Private Structure, tend to be much higher priced than rivals and are not widely available.
PROSPECTS
• An improved economic environment is forecast for the years 2011 to 2015. Improved purchasing power will in turn help fuel growth in men's underwear, nightwear and swimwear. Strong growth is expected, particularly in men’s underwear, with a constant value CAGR of 2% predicted over the forecast period.
CATEGORY DATA
• Table 83 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
• Table 84 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010
• Table 85 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
• Table 86 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
• Table 87 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010
• Table 88 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010
• Table 89 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
• Table 90 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
• Table 91 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015
• Table 92 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
• Table 93 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Women's Jeans in Taiwan - Category Analysis
HEADLINES
TRENDS
• Women's jeans accounted for 9% of women’s outerwear value sales in 2010. Women's jeans recovered from a slight decline in value sales throughout 2009, down almost 1%, to post current value growth of just under 2% in 2010. Overall, female consumers own more pairs of jeans than men and tend to be less concerned with brands and are more trend and price conscious than male consumers. Apart from regular jeans, studded jeans and skinny jeans worn with high boots were very popular in 2010.
COMPETITIVE LANDSCAPE
• The market for women’s jeans is highly fragmented, with a large number of brands available across all price bands. Within women’s economy jeans, brand loyalty is not observed among consumers. Product quality is not a key issue and its design and style drives sales in this category. Sellers of economy jeans include hypermarkets, markets and clothing and footwear specialist retailers, such as Hang Ten, Giordano and Bossini.
PROSPECTS
• Growth in women’s jeans is likely to stay positive, with a constant value CAGR of 1% expected to 2015. A better and steadier economic environment will help foster a return of consumer confidence and strengthen purchasing power, allowing for positive value growth to be posted. Sales of women’s jeans are likely to remain predominantly generated by younger consumers.
CATEGORY DATA
• Table 94 Sales of Women’s Jeans: Volume 2005-2010
• Table 95 Sales of Women’s Jeans: Value 2005-2010
• Table 96 Sales of Women’s Jeans: % Volume Growth 2005-2010
• Table 97 Sales of Women’s Jeans: % Value Growth 2005-2010
• Table 98 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010
• Table 99 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010
• Table 100 Women’s Jeans Company Shares 2006-2010
• Table 101 Women’s Jeans Brand Shares 2007-2010
• Table 102 Forecast Sales of Women’s Jeans: Volume 2010-2015
• Table 103 Forecast Sales of Women’s Jeans: Value 2010-2015
• Table 104 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015
• Table 105 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015
Women's Outerwear in Taiwan - Category Analysis
HEADLINES
TRENDS
• Women's outerwear has shown a remarkable recovery in 2010. In 2009, the category was sharply affected by shrinking purchasing power, seeing value sales decline by 5%. After a slow first half of the year, sales bounced back as brighter economic prospects brought relief to consumers. As a result, women’s outerwear enjoyed positive current value growth of 5% in 2010.
COMPETITIVE LANDSCAPE
• Women’s outerwear is very fragmented with no major leading brands. Therefore, the leading brand G2000 by Collins Co Ltd only held a 2% value share in 2010. Female consumers in Hong Kong are very conscious of fashion trends and styles. Purchasing brands to reflect one’s social status is becoming less of an issue in Taiwan. With this development, consumers are increasingly more open to new brands which lowers new brands’ barrier of entry into women’s outerwear in Taiwan.
PROSPECTS
• With better economic prospects expected over the forecast period, including higher purchasing power, growth in women’s outerwear is expected to be steady. Over the forecast years of 2011 to 2015, a positive constant value CAGR of 2% is anticipated.
CATEGORY DATA
• Table 106 Apparel Size Chart for Women: Scottish House
• Table 107 Apparel Size Chart for Women: Theme
• Table 108 Apparel Size Chart for Women: Giordano
• Table 109 Sales of Women’s Outerwear: Volume 2005-2010
• Table 110 Sales of Women’s Outerwear: Value 2005-2010
• Table 111 Sales of Women’s Outerwear: % Volume Growth 2005-2010
• Table 112 Sales of Women’s Outerwear: % Value Growth 2005-2010
• Table 113 Women’s Outerwear Company Shares 2006-2010
• Table 114 Women’s Outerwear Brand Shares 2007-2010
• Table 115 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-2010
• Table 116 Forecast Sales of Women’s Outerwear: Volume 2010-2015
• Table 117 Forecast Sales of Women’s Outerwear: Value 2010-2015
• Table 118 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015
• Table 119 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015
Women's Underwear, Nightwear and Swimwear in Taiwan - Category Analysis
HEADLINES
TRENDS
• Sales began to decline in 2008 due to weakening purchasing power, and continued to drop in 2009, declining by 11% and 9% in value terms, respectively. On a rebound as the economy recovers, sales posted 8% current value growth in 2010. Due to the intense competition amongst a handful of players, manufacturers began to focus more on the consumer group of teenagers in 2010.
COMPETITIVE LANDSCAPE
• Unlike other clothing and footwear products in Taiwan, women’s underwear, nightwear and swimwear remains quite concentrated amongst the top two players, namely Taiwan Wacoal Co Ltd and Triumph Taiwan Co Ltd. These two players account for almost half of all value sales, holding a combined 49% value share. As an area with high barriers to entry and being somewhat technical, leading players maintain a significant hold on women’s underwear.
PROSPECTS
• With expected improvements in consumer confidence and purchasing power over the forecast period, both volume and value demand for women's underwear, nightwear and swimwear are likely to continue to maintain positive volume and constant value CAGRs over the forecast period. Competition amongst leading women’s underwear players and medium sized players is expected to intensify. These companies will push for increased levels of brand loyalty and recognition.
CATEGORY DATA
• Table 120 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
• Table 121 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010
• Table 122 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
• Table 123 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
• Table 124 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-2010
• Table 125 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010
• Table 126 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
• Table 127 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
• Table 128 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015
• Table 129 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
• Table 130 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015

【Segmentation】：
This market research report includes the following:
• Apparel
o Clothing
 Childrenswear
 Boys' Clothing
 Girls' Clothing
 Baby and Toddler Wear
 Clothing Accessories
 Belts
 Gloves
 Hats/Caps
 Scarves
 Ties
 Other Clothing Accessories
 Hosiery
 Socks
 Tights
 Other Hosiery
 Men's Outerwear
 Men's Jeans
 Men's Outerwear (Excl Jeans)
 Men's Jackets and Coats
 Men's Jumpers
 Men's Shirts
 Men's Shorts and Trousers
 Men's Suits
 Men's Tops
 Other Men's Outerwear
 Men's Underwear, Nightwear and Swimwear
 Men's Nightwear
 Men's Swimwear
 Men's Underwear
 Women's Outerwear
 Women's Jeans
 Women's Outerwear (Excl Jeans)
 Women's Dresses
 Women's Jackets and Coats
 Women's Jumpers
 Women's Leggings
 Women's Shirts and Blouses
 Women's Shorts and Trousers
 Women's Skirts
 Women's Suits
 Women's Tops
 Other Women's Outerwear
 Women's Underwear, Nightwear and Swimwear
 Women's Nightwear
 Women's Swimwear
 Women's Underwear
o Footwear
 Childrens' Footwear
 Men's Footwear
 Men's Non-Sports Footwear
 Men's Sports Footwear
 Women's Footwear
 Women's Non-Sports Footwear
 Women's Sports Footwear

【Statistics Included】：

For each category and subcategory you will receive the following data in Excel format:
From Passport
• Market sizes
• Company shares
• Brand shares
• Distribution
• Analysis by type
• Pricing
Market size details:
• Retail volume
• Retail volume % growth
• Retail volume per capita
• Retail value retail selling price % growth
• Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
• Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail value retail selling price real (constant 2008) prices % growth
• Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY
• Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY
• Retail value retail selling price nominal (current) prices % growth
• Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY
• Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY