Apparel in Hong Kong, China ，2011

【About this report】：

 

This market report provides market trend and market growth analysis of the Apparel industry in Hong Kong, China. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Apparel in Hong Kong, China market research report includes:

§                        Analysis of key supply-side and demand trends

§                        Detailed segmentation of international and local products

§                        Historic volumes and values, company and brand market shares

§                        Five year forecasts of market trends and market growth  

§                        Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

§                        What is the market size of Apparel in Hong Kong, China?

§                        What are the major brands in Hong Kong, China?

§                        How dynamic is the growth of clothing and footwear internet sales?

§                        What is the performance of women’s clothing vs men’s clothing?

§                        What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

§                        Gain competitive intelligence about market leaders

§                        Track key industry trends, opportunities and threats

§                        Inform your marketing, brand, strategy and market development, sales and supply functions

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Sample Analysis

EXECUTIVE SUMMARY

Modest rebound in consumer confidence stimulates a desire for innovative apparel and footwear

The significant expansion of economic development improved consumers’ incomes and the employment rate; this resulted in increasing both consumer confidence and the performance of apparel. Consumers are looking for something different and special when choosing apparel, as they are starting to value style and quality. The growth in the apparel market will prompt new product developments and the expansion of manufacturers and retailers over the forecast period.

Increased manufacturers’ and retailers’ interest in men’s outerwear development

Men’s outerwear, the second biggest category in clothing after women’s outerwear, suffered a negative performance in 2009 as consumers cut back on spending largely due to the global economic slowdown. In 2010, encouraged by healthy economic recovery, alongside increased emphasis on men’s outerwear placed by manufacturers and retailers, men’s outerwear rebounded and showed a positive growth. In particular, men’s underwear and outerwear grew strongly. The growth in men’s outerwear was on par with the performance of the typically robust women’s outerwear in 2010. This signifies growing potential of male consumers in the Hong Kong apparel scene, indicating that they are increasingly fashion conscious and willing to spend on apparel. Increasing disposable incomes and fashion awareness amongst men were the key drivers of rising demand. Many labels expanded their collections for men, including underwear, shorts and trousers and jackets and coats. Moving forward, more diverse designs and styles of men’s outerwear are expected to be introduced by major clothing retailers, giving male consumers an increased variety to choose from.

Rapid economic expansion pushes up unit prices

Inflationary pressure has been recorded for two years, due to the rapid expansion of economic factors in housing, and currency rates in mainland China. Consumer products including apparel are expected to see increasing unit prices over the forecast period, in addition to growing demand in certain apparel categories, such as jeans and childrenswear. Rising labour costs in mainland China are also exacerbating retail prices; this leads to the threat of relocation of production plants from mainland China to other Southeast Asian countries.

Consumers shift towards mid-priced and premium brands

The emergence of middle-class consumers improved the performance of mid-priced and standard brands, and increased awareness of premium brands amongst consumers. An extension of brands and product lines catering to the premium segment has been seen, and is expected to grow moderately over the forecast period. The increasing spending power of urban city dwellers and fashion-conscious adolescents is changing consumer preferences in terms of quality and brand status. International brands lead the premium segment in apparel. Middle-class consumers remain the target market of most apparel retailers, and this group is expected to increase in size.

Green eco-friendly apparel emerges

New apparel products focusing on environmental issues showed an emerging trend over the review period, and saw a significant sales performance in retail volume terms. Intimate apparel and outerwear made from natural cotton ingredients and biodegradable materials appeal to consumers, proving the rising environmental-consciousness and social responsibility amongst consumers.

 

 

 

【Table of Contents】：

 

Apparel in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Modest rebound in consumer confidence stimulates a desire for innovative apparel and footwear

Increased manufacturers’ and retailers’ interest in men’s outerwear development

Rapid economic expansion pushes up unit prices

Consumers shift towards mid-priced and premium brands

Green eco-friendly apparel emerges

KEY TRENDS AND DEVELOPMENTS

Sportswear grows strongly as sports culture prospers

Consumers’ hunger for innovative apparel

Men have greater fashion awareness and a preference for higher quality

New era of marketing strategies by apparel retailers

Consumers have an increasing preference for multinational brands, leading to tough competition for domestic brands

MARKET DATA

·                 Table 1 Sales of Apparel by Category: Volume 2005-2010

·                 Table 2 Sales of Apparel by Category: Value 2005-2010

·                 Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010

·                 Table 4 Sales of Apparel by Category: % Value Growth 2005-2010

·                 Table 5 Apparel Company Shares 2006-2010

·                 Table 6 Apparel Brand Shares 2007-2010

·                 Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010

·                 Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010

·                 Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015

·                 Table 10 Forecast Sales of Apparel by Category: Value 2010-2015

·                 Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015

·                 Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015

DEFINITIONS

·                 Summary 1 Research Sources

Apparel in Hong Kong, China - Company Profiles

adidas Hong Kong Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 3 Adidas Hong Kong Ltd: Competitive Position 2010

INTERNET STRATEGY

Fashion Element (HK) Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

H&M Hennes & Mauritz (HK) Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 6 H&M Hennes & Mauritz (HK) Ltd: Competitive Position 2010

INTERNET STRATEGY

Inditex, Industria de Diseño Textil SA in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 8 Inditex, Industria de Diseño Textil SA: Competitive Position 2010

INTERNET STRATEGY

Lever Style Inc in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

·                 Summary 10 Lever Style Inc: Production Statistics 2010

COMPETITIVE POSITIONING

Levi Strauss (Hong Kong) Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 12 Levi Strauss (Hong Kong) Ltd: Competitive Position 2010

INTERNET STRATEGY

Medallion Garment Factory Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Nike Hong Kong Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 15 Nike Hong Kong Ltd: Competitive Position 2010

INTERNET STRATEGY

Tristate Holdings Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Tungtex Trading Co Ltd in Apparel (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Childrenswear in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 Sales of childrenswear rebounded as the Asian economy recovered from recession. Demand continued to stimulate the introduction of new products, and a shift towards better quality products and consumers leading an affluent lifestyle was noticeable. Parents were less price-conscious and were willing to spend on their children for high-quality and durable goods. In terms of consumption, demand turned from basics to mid-priced and premium childrenswear, which stimulated continual growth in value terms. The majority of consumption was from middle-income consumers.

COMPETITIVE LANDSCAPE

·                 Uniqlo by Uniqlo Hong Kong held the largest share in childrenswear in 2010, accounting for an 11% value share. Uniqlo Hong Kong focuses on quality and value, offering fashionable clothes with which people can create their own style. The company sells casualwear which can be worn by anyone, and has a large proportion of childrenswear. It has reached a large market, from value-conscious consumers to middle-income consumers, which account for the majority of the population. Uniqlo Hong Kong established increasing profitability in 2010, due to higher consumer spending power.

PROSPECTS

·                 There is good potential for growth in childrenswear over the forecast period, due to the fact that new babies are expected to be born to the Y generation. This is a group of consumers which is affluent, and sensitive to fashion trends; they are more likely to attempt to project their own fashion preferences onto their children. Undoubtedly, the middle- and high-income groups are likely to continue to be less price-conscious when it comes to childrenswear, whilst increasingly considering safety and quality.

CATEGORY DATA

·                 Table 13 Sales of Childrenswear by Category: Volume 2005-2010

·                 Table 14 Sales of Childrenswear by Category: Value 2005-2010

·                 Table 15 Sales of Childrenswear by Category: % Volume Growth 2005-2010

·                 Table 16 Sales of Childrenswear by Category: % Value Growth 2005-2010

·                 Table 17 Childrenswear Company Shares 2006-2010

·                 Table 18 Childrenswear Brand Shares 2007-2010

·                 Table 19 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010

·                 Table 20 Forecast Sales of Childrenswear by Category: Volume 2010-2015

·                 Table 21 Forecast Sales of Childrenswear by Category: Value 2010-2015

·                 Table 22 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015

·                 Table 23 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015

Clothing Accessories in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 Clothing accessories saw a strong increase in 2010, due to the recovery in the economy and rising consumer confidence. Consumers were eager for more original designs and styles, particularly in hats/caps and scarves, which are the most fundamental clothing accessories in the winter. Exaggerated styles and ridiculously large sizes of hats/caps and scarves are gaining popularity amongst young consumers; oversized pompom knitted hats in multiple colours won the preference of many young women in 2010. Circle scarves with textures in fringe, cable knit and cut-outs were also commonly worn by women on the streets of Hong Kong. On the other hand, t-shirts with caps is the usual attire for boys; Japanese style remains the mainstream in caps, such as army caps.

COMPETITIVE LANDSCAPE

·                 IT was the strongest player in clothing accessories in 2010, holding a 7% value share. It was closely trailed by H&M Hennes & Mauritz (HK), which maintained second position with a 5% value share in 2010. This was due to H&M offering an extensive selection of designs matched with its collections, and, more importantly, they are designed to be easy to match with most outfits. The category is highly fragmented, with numerous players, both domestic and multinational.

PROSPECTS

·                 Volume CAGR of clothing accessories is forecasted at 6%, reflecting a slowdown against the 9% experienced over the review period. Volume sales are vulnerable to economic conditions such as inflationary pressure and consumers’ disposable incomes. In some cases, consumers choose not to buy new hats/caps or gloves in the winter, and use their old ones in order to reduce their spending.

CATEGORY DATA

·                 Table 24 Sales of Clothing Accessories by Category: Volume 2005-2010

·                 Table 25 Sales of Clothing Accessories by Category: Value 2005-2010

·                 Table 26 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010

·                 Table 27 Sales of Clothing Accessories by Category: % Value Growth 2005-2010

·                 Table 28 Clothing Accessories Company Shares 2006-2010

·                 Table 29 Clothing Accessories Brand Shares 2007-2010

·                 Table 30 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-2010

·                 Table 31 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015

·                 Table 32 Forecast Sales of Clothing Accessories by Category: Value 2010-2015

·                 Table 33 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2010-2015

·                 Table 34 Forecast Sales of Clothing Accessories by Category: % Value Growth 2010-2015

Footwear in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 First-tier sports footwear brands Nike and adidas continued to be the mainstream of casual footwear, which significantly exceeds professional sports footwear. The two giant retailers also shifted their focus to innovative casual footwear, such as sneakers and trainers. Young consumers are fashion-conscious and eager to see new collections or footwear editions. Limited editions and endorsement from superstars can successfully attract consumers, as well as reduce their price-consciousness. Non-sports footwear has greater market penetration than sports footwear, due to the insufficient development of sports culture and related facilities.

COMPETITIVE LANDSCAPE

·                 The leading footwear companies in 2010 continued to be first-tier sports retailers such as Adidas Hong Kong, New Balance Athletic Shoe and Puma Asia Pacific. Adidas Hong Kong led with a 15% share of value sales in 2010, with the very reputable brand name of adidas. Its sales increased strongly in 2010 due to the World Cup, which led to consumers purchasing adidas sneakers and sports footwear. Proactive marketing from both companies further enhanced brand awareness; they have significant recognition amongst consumers.

PROSPECTS

·                 Footwear is expected to grow strongly over the forecast period due to strong consumer spending power and the notable pace of economic recovery increasing consumers’ disposable incomes. Footwear is forecast to see a constant value CAGR of 5% in the forecast period.

CATEGORY DATA

·                 Table 35 Sales of Footwear by Category: Volume 2005-2010

·                 Table 36 Sales of Footwear by Category: Value 2005-2010

·                 Table 37 Sales of Footwear by Category: % Volume Growth 2005-2010

·                 Table 38 Sales of Footwear by Category: % Value Growth 2005-2010

·                 Table 39 Footwear Company Shares 2006-2010

·                 Table 40 Footwear Brand Shares 2007-2010

·                 Table 41 Sales of Footwear by Distribution Format: % Analysis 2005-2010

·                 Table 42 Forecast Sales of Footwear by Category: Volume 2010-2015

·                 Table 43 Forecast Sales of Footwear by Category: Value 2010-2015

·                 Table 44 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015

·                 Table 45 Forecast Sales of Footwear by Category: % Value Growth 2010-2015

Hosiery in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 During the difficult economic situation in 2009, hosiery exhibited a slowdown due to the inevitable financial upheaval, and tighter budgets amongst consumers led to avoidance of buying hosiery; female consumers instead choosing trousers over skirts. By contrast, as the economy showed a notable recovery in 2010, sales were mostly attributed to the durability of hosiery, as footless tights become the hottest items in hosiery. Most new fashion trends make use of these items in mix-and-match styles.

COMPETITIVE LANDSCAPE

·                 In 2010, Baleno, under Texwinca Holdings, led hosiery with an 11% value share. Its stores are distributed widely in all prime locations in Hong Kong, and are highly accessible to consumers. Moreover, they project an affordable price and quality to consumers looking for value for money.

PROSPECTS

·                 Inventive and sophisticated designs are the driving factors for sales of hosiery, especially female hosiery such as stockings and tights. Durability, texture and fashion styles are the key elements which women look for in hosiery products. The fast-changing fashion trend dictates the supply and offering of legwear products; in other words, they are very dependent on the fashion trends of the year. Colours, designs and patterns are the key determinants of volume sales of legwear.

CATEGORY DATA

·                 Table 46 Sales of Hosiery by Category: Volume 2005-2010

·                 Table 47 Sales of Hosiery by Category: Value 2005-2010

·                 Table 48 Sales of Hosiery by Category: % Volume Growth 2005-2010

·                 Table 49 Sales of Hosiery by Category: % Value Growth 2005-2010

·                 Table 50 Hosiery Company Shares 2006-2010

·                 Table 51 Hosiery Brand Shares 2007-2010

·                 Table 52 Sales of Hosiery by Distribution Format: % Analysis 2005-2010

·                 Table 53 Forecast Sales of Hosiery by Category: Volume 2010-2015

·                 Table 54 Forecast Sales of Hosiery by Category: Value 2010-2015

·                 Table 55 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015

·                 Table 56 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015

Men's Jeans in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 Moving out of economic crisis, young adults were eager for new fashion styles in denim, as their shopping appetite became strong in 2010. However, they placed priority on quality and durability; hence branded jeans always won their preference. In men’s jeans, the 80s rocker look in the form of tight-fitting boot cut jeans was a popular style worn by many male consumers in Hong Kong. A T-shirt or suit jacket with jeans and leather belt gives a casual look, and this simple outfit always appeals to youngsters. Super low-waist jeans are worn by fashion-conscious people, combined with the mix-and-match styling of their underwear and shirt.

COMPETITIVE LANDSCAPE

·                 Undoubtedly, Levi Strauss (Hong Kong) remained the leader in men’s jeans in 2010, with a 15% value share. The company rolled-out an extensive marketing campaign in 2010 featuring its latest denim collection of Square Cut Jeans, which successfully captured the youth market and created an enormous buzz amongst fashion-conscious young adults. Hence, Levi’s achieved an enormous increase in volume sales in 2010, upholding its reputation as a leader in jeans.

PROSPECTS

·                 As men’s jeans do not usually have as distinctive designs as women’s jeans, simplicity and detailed cutting are the common trends. However, as men’s fashion-consciousness transforms, innovative styling in men’s jeans is emerging, and is likely to evolve into new and unexpected trends. Varying the styles of men’s jeans will remain a key way of promoting sales over the forecast period.

CATEGORY DATA

·                 Table 57 Sales of Men’s Jeans: Volume 2005-2010

·                 Table 58 Sales of Men’s Jeans: Value 2005-2010

·                 Table 59 Sales of Men’s Jeans: % Volume Growth 2005-2010

·                 Table 60 Sales of Men’s Jeans: % Value Growth 2005-2010

·                 Table 61 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010

·                 Table 62 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010

·                 Table 63 Men’s Jeans Company Shares 2006-2010

·                 Table 64 Men’s Jeans Brand Shares 2007-2010

·                 Table 65 Forecast Sales of Men’s Jeans: Volume 2010-2015

·                 Table 66 Forecast Sales of Men’s Jeans: Value 2010-2015

·                 Table 67 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015

·                 Table 68 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015

Men's Outerwear in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 The casual attire of consumers in Hong Kong continued to be jeans or khakis and t-shirts or polo shirts; sports style also continued to be the most common casualwear in 2010. As for celebrity style in 2010, there was a growing trend of male celebrities wearing leggings, with new terminology for them as “meggings”. The latest trendy style is jacket suits with shorts, wearing a pair of leggings underneath the shorts, together with long barrel boots. Furthermore, leather jackets were also a popular component in menswear in 2010, matched with trousers and shirts, presenting the elegance of casualwear.

COMPETITIVE LANDSCAPE

·                 As retailers and manufacturers observed that male consumers are growing increasingly fashion conscious, they introduced a wider variety of designs in men’s outerwear especially during summer and winter collections. G2000 (Apparel) led men’s outerwear in 2010 with a 7% value share, as it has a significant number of outlets and a strong brand presence. G2000 is also a well-developed company featuring upscale and urban styles of suits for men and women.

PROSPECTS

·                 It is expected that men’s outerwear will have significant growth potential over the forecast period, with a CAGR of 6% in retail constant value terms. This is due to rising fashion-consciousness and self-decoration amongst men, which correlates with their quality of lifestyle and men’s affluence. Men are gaining stronger shopping habits, and spend on clothes both for casual wear and work, upgrading their styles from basics to modern tailoring.

CATEGORY DATA

·                 Table 69 Sales of Men’s Outerwear: Volume 2005-2010

·                 Table 70 Sales of Men’s Outerwear: Value 2005-2010

·                 Table 71 Sales of Men’s Outerwear: % Volume Growth 2005-2010

·                 Table 72 Sales of Men’s Outerwear: % Value Growth 2005-2010

·                 Table 73 Men’s Outerwear Company Shares 2006-2010

·                 Table 74 Men’s Outerwear Brand Shares 2007-2010

·                 Table 75 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010

·                 Table 76 Forecast Sales of Men’s Outerwear: Volume 2010-2015

·                 Table 77 Forecast Sales of Men’s Outerwear: Value 2010-2015

·                 Table 78 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015

·                 Table 79 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015

Men's Underwear, Nightwear and Swimwear in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 Men in Hong Kong are becoming increasingly style-conscious, and indulging in preferences in terms of brands and quality. As a result, in comparison to 2009, men’s underwear rose 7 percentage points to enjoy a robust current value growth of 13% in 2010. Consumers are becoming more demanding in terms of comfort and style, rather than the traditional concept of men wearing t-shirts as nightwear. Their increasing self-respect stimulated more sophisticated purchasing of underwear and nightwear.

COMPETITIVE LANDSCAPE

·                 Ranked first, Phillips-Van Heusen held a 14% value share in 2010. Calvin Klein is a very popular brand of men’s underwear in Hong Kong. In 2010, the x-elements collection saw an impressive sales performance, which features the innovative waistband with signature logo. Moreover, Calvin Klein Underwear is often promoted in department stores during sales periods. Other best-selling brands include HOM, Jockey and Schiesser.

PROSPECTS

·                 New materials for men’s underwear which enhance the level of comfort and elasticity are being launched, while at the same time, more stylish and sexier patterns are expected to appear, which will appeal to men. Diverse swimwear styles are geared to show off the male body, as men’s swimwear is moving towards high-fashion. When it comes to the colours and fabrics used, bold and daring colours, patterns and textures are expected to gain popularity. Swimwear is no longer limited to swimming trunks and sports swimwear.

CATEGORY DATA

·                 Table 80 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010

·                 Table 81 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

·                 Table 82 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010

·                 Table 83 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010

·                 Table 84 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

·                 Table 85 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010

·                 Table 86 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010

·                 Table 87 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015

·                 Table 88 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015

·                 Table 89 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015

·                 Table 90 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015

Women's Jeans in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 Women’s jeans is regarded as the most unaffected apparel category, even during dire economic situations. The majority of women own at least one pair of jeans. The comfort and versatility of denim jeans translates into them being a long-lasting and worthwhile purchase. Supplementing their wardrobe with innovative designs and styles of women’s denim jeans, constant demand for replacement of their old jeans, or looking for new designs are the common motives for purchasing jeans. In addition, jeans with elegant cuts which are able to cover up the less appealing parts of the legs and effectively shape up the legs are popular amongst women.

COMPETITIVE LANDSCAPE

·                 Unsurprisingly, Levi Strauss (Hong Kong) remained unbeatable, and led women’s jeans in 2010 with a 17% value share. The company rolled-out an extensive marketing campaign in 2010 featuring its latest denim collection of Square Cut Jeans, which successfully captured the youth market and created an enormous buzz amongst fashion-conscious young adults. Hence, Levi’s achieved a significant increase in volume sales in 2010, upholding its reputation as the leader in jeans. Edwin Asia Holdings also held a competitive share in women’s jeans, accounting for an 11% share of value sales. Edwin is perceived as a fashionable brand with a prestigious image amongst young consumers who are less price-conscious. Edwin Asia Holdings extended its distribution to more department stores.

PROSPECTS

·                 As the economy recovers, consumers are expected to enjoy an increase in disposable incomes, allowing female consumers to have a more generous shopping budget. Over the forecast period, female consumers are likely to remain fashion conscious, continuing to follow trends closely and have a keen preference for innovative and flattering designs. In particular, low-cut or hip-hugging jeans which emphasise curves are likely to be popular, as its tight and curvy style makes one’s figure look particularly slim.

CATEGORY DATA

·                 Table 91 Sales of Women’s Jeans: Volume 2005-2010

·                 Table 92 Sales of Women’s Jeans: Value 2005-2010

·                 Table 93 Sales of Women’s Jeans: % Volume Growth 2005-2010

·                 Table 94 Sales of Women’s Jeans: % Value Growth 2005-2010

·                 Table 95 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010

·                 Table 96 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010

·                 Table 97 Women’s Jeans Company Shares 2006-2010

·                 Table 98 Women’s Jeans Brand Shares 2007-2010

·                 Table 99 Forecast Sales of Women’s Jeans: Volume 2010-2015

·                 Table 100 Forecast Sales of Women’s Jeans: Value 2010-2015

·                 Table 101 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015

·                 Table 102 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015

Women's Outerwear in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 Mix-and-match was the main fashion trend in women’s outerwear in 2010; crossovers with different iconic characters, patterns and colours of outfits were commonly seen on the streets. Crossovers in brands were also commonly seen over the review period, and brands which launched such collections included Bossini and B+ab, a local fast-growing brand in 2010. On the other hand, fast-changing fashions led to frequent seasonal sales and promotions from larger retailers, stimulating women’s desire to shop.

COMPETITIVE LANDSCAPE

·                 H&M Hennes & Mauritz was the leading manufacturer in women’s outerwear in 2010, with a 9% value share. H&M has been growing strongly in apparel in Hong Kong, and has gained wide brand awareness amongst consumers for being a fast-changing fashion retailer. H&M’s retail outlets are located in prime shopping malls, reaching the mass market and increasing customer traffic. The outlets offer a wide selection of women’s outerwear, from dresses to shirts and blouses to tops. The spacious stores offer consumers a great shopping experience, provide a great deal of space and make consumers feel comfortable in making a purchasing decision.

PROSPECTS

·                 Women’s outerwear has been growing rapidly, and is mature in Hong Kong. Fast-changing fashion trends continue to shape the tastes of consumers. Young consumers are increasing their spending, as their disposable incomes are increasing and they are being bombarded with attractive promotional deals and the latest collections from retailers. They constitute the largest target market, as they are more fashion-conscious, and react favourably to economic changes.

CATEGORY DATA

·                 Table 103 Sales of Women’s Outerwear: Volume 2005-2010

·                 Table 104 Sales of Women’s Outerwear: Value 2005-2010

·                 Table 105 Sales of Women’s Outerwear: % Volume Growth 2005-2010

·                 Table 106 Sales of Women’s Outerwear: % Value Growth 2005-2010

·                 Table 107 Women’s Outerwear Company Shares 2006-2010

·                 Table 108 Women’s Outerwear Brand Shares 2007-2010

·                 Table 109 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-2010

·                 Table 110 Forecast Sales of Women’s Outerwear: Volume 2010-2015

·                 Table 111 Forecast Sales of Women’s Outerwear: Value 2010-2015

·                 Table 112 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015

·                 Table 113 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015

Women's Underwear, Nightwear and Swimwear in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

·                 Sales of women’s swimwear are dependent on seasonality; women want flattering swimwear in the summer season, and are willing to spend extra on buying their favourite bikini. Women’s swimwear comes in a greater variety of styles than men’s swimwear, and also in a broader range of sizes. There are an increasing number of styles in beachwear, such as tankinis, focusing on enhancing curves with the hottest colours and patterns.

COMPETITIVE LANDSCAPE

·                 Speedo by Intermarket Agencies (Far East) continued to lead women’s underwear, nightwear and swimwear with its range of women’s professional swimwear. In 2010, it led by accounting for a 13% current value share in women’s swimwear, nightwear and underwear. Its lead in swimwear can be attributed to its strong brand awareness and the proven quality of its swimsuits. Its innovative swimsuits helped a number of athletes to win prizes and break records in various swimming events, which led to it being the most popular swimsuit brand amongst consumers.

PROSPECTS

·                 Fashion trends in women’s swimwear have progressively led to more attention being paid to designs and innovative development, as increasing numbers of consumers purchase bikinis catering to their body shapes. On the other hand, more types of beachwear are being launched, especially during warm seasons. Hence, consumers are no longer limited to just one style - bikinis. For instance, tankinis are gaining acceptance amongst women who wish to cover their so-called imperfections, and tankinis can also make their bodies look slim and natural, such as Triumph tankinis.

CATEGORY DATA

·                 Table 114 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010

·                 Table 115 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

·                 Table 116 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010

·                 Table 117 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010

·                 Table 118 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

·                 Table 119 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010

·                 Table 120 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010

·                 Table 121 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015

·                 Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015

·                 Table 123 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015

·                 Table 124 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015

 

 

 

【Segmentation】：

 

This market research report includes the following:

·                Apparel

o                      Clothing

§                              Childrenswear

§                                     Boys' Clothing

§                                     Girls' Clothing

§                                     Baby and Toddler Wear

§                              Clothing Accessories

§                                     Belts

§                                     Gloves

§                                     Hats/Caps

§                                     Scarves

§                                     Ties

§                                     Other Clothing Accessories

§                              Hosiery

§                                     Socks

§                                     Tights

§                                     Other Hosiery

§                              Men's Outerwear

§                                     Men's Jeans

§                                     Men's Outerwear (Excl Jeans)

§                                           Men's Jackets and Coats

§                                           Men's Jumpers

§                                           Men's Shirts

§                                           Men's Shorts and Trousers

§                                           Men's Suits

§                                           Men's Tops

§                                           Other Men's Outerwear

§                              Men's Underwear, Nightwear and Swimwear

§                                     Men's Nightwear

§                                     Men's Swimwear

§                                     Men's Underwear

§                              Women's Outerwear

§                                     Women's Jeans

§                                     Women's Outerwear (Excl Jeans)

§                                           Women's Dresses

§                                           Women's Jackets and Coats

§                                           Women's Jumpers

§                                           Women's Leggings

§                                           Women's Shirts and Blouses

§                                           Women's Shorts and Trousers

§                                           Women's Skirts

§                                           Women's Suits

§                                           Women's Tops

§                                           Other Women's Outerwear

§                              Women's Underwear, Nightwear and Swimwear

§                                     Women's Nightwear

§                                     Women's Swimwear

§                                     Women's Underwear

o                      Footwear

§                              Childrens' Footwear

§                              Men's Footwear

§                                     Men's Non-Sports Footwear

§                                     Men's Sports Footwear

§                              Women's Footwear

§                                     Women's Non-Sports Footwear

§                                     Women's Sports Footwear

 

 

 

【Statistics Included】：

 

For each category and subcategory you will receive the following data in Excel format:

From Passport

§                        Market sizes

§                        Company shares

§                        Brand shares

§                        Distribution

§                        Analysis by type

§                        Pricing

Market size details:

§                        Retail volume

§                        Retail volume % growth

§                        Retail volume per capita

§                        Retail value retail selling price % growth

§                        Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price real (constant 2008) prices % growth

§                        Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price nominal (current) prices % growth

§                        Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY