Calming and Sleeping in Guatemala ，2011

【About this report】：

This market report provides market trend and market growth analysis of the Calming and Sleeping industry in Guatemala. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Calming and Sleeping in Guatemala market research report includes:

§                        Analysis of key supply-side and demand trends

§                        Detailed segmentation of international and local products

§                        Historic volumes and values, company and brand market shares

§                        Five year forecasts of market trends and market growth

§                        Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

§                        What is the market size of Calming and Sleeping in Guatemala?

§                        What are the major brands in Guatemala?

§                        What is the market size of Calming and Sleeping in Guatemala?

§                        What are the major brands in Guatemala?

§                        Do herbal/traditional brands like Passiflora or Dormiplant available?

§                        Do consumers in Guatemala use calming or sleeping products?

Why buy this report?

§                        Gain competitive intelligence about market leaders

§                        Track key industry trends, opportunities and threats

§                        Inform your marketing, brand, strategy and market development, sales and supply functions

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Sample Analysis

TRENDS

§                        Sales in the calming and sleeping category in Guatemala stood at GTQ830,500 in 2010. This represented an increase of 3% on the previous year. This is one of the smaller categories in the consumer health market in Guatemala. Consumption of this type of products is often regarded as dangerous, since they might cause addiction in some cases. For this reason, consumers generally seek professional advice prior to purchasing this type of product.

COMPETITIVE LANDSCAPE

§                        The calming and sleeping category is very fragmented, with a number of small brands having some participation in the market for these products. Among the most notable companies are Bayer, Infasa and Laboratorios Homeopáticos Nartex SA de CV, which offer popular calming and sleeping products. However, overall, the category remains fragmented.

PROSPECTS

§                        The calming and sleeping category is expected to reach value sales of just over GTQ88,000 at constant 2010 prices by 2015, after growing by an annual average of 2% in constant value terms over the forecast period. Growth will be hindered by competition from UTC and Rx products, and reluctance among consumers to take this type of product.

【Table of Contents】：

Calming and Sleeping in Guatemala - Category Analysis

HEADLINES

TRENDS

·                 Sales in the calming and sleeping category in Guatemala stood at GTQ830,500 in 2010. This represented an increase of 3% on the previous year. This is one of the smaller categories in the consumer health market in Guatemala. Consumption of this type of products is often regarded as dangerous, since they might cause addiction in some cases. For this reason, consumers generally seek professional advice prior to purchasing this type of product.

SWITCHES

COMPETITIVE LANDSCAPE

·                 The calming and sleeping category is very fragmented, with a number of small brands having some participation in the market for these products. Among the most notable companies are Bayer, Infasa and Laboratorios Homeopáticos Nartex SA de CV, which offer popular calming and sleeping products. However, overall, the category remains fragmented.

PROSPECTS

·                 The calming and sleeping category is expected to reach value sales of just over GTQ88,000 at constant 2010 prices by 2015, after growing by an annual average of 2% in constant value terms over the forecast period. Growth will be hindered by competition from UTC and Rx products, and reluctance among consumers to take this type of product.

CATEGORY DATA

·                 Table 1 Sales of Calming and Sleeping: Value 2005-2010

·                 Table 2 Sales of Calming and Sleeping: % Value Growth 2005-2010

·                 Table 3 Forecast Sales of Calming and Sleeping: Value 2010-2015

·                 Table 4 Forecast Sales of Calming and Sleeping: % Value Growth 2010-2015

Consumer Health in Guatemala - Industry Context

EXECUTIVE SUMMARY

Improved results after economic recovery

Urbanisation and modernisation impact consumption habits

Generic brands act as a stepping stone

Modern and chained outlets dominate distribution

Poverty in Guatemala hinders growth

KEY TRENDS AND DEVELOPMENTS

Economic deficiencies among non-consumers hinder growth

Product segmentation a key to success

Opportunities lie in demographics and changing lifestyles

MARKET INDICATORS

·                 Table 5 Consumer Expenditure on Health Goods and Medical Services 2005-2010

·                 Table 6 Life Expectancy at Birth 2005-2010

MARKET DATA

·                 Table 7 Sales of Consumer Health by Category: Value 2005-2010

·                 Table 8 Sales of Consumer Health by Category: % Value Growth 2005-2010

·                 Table 9 Consumer Health Company Shares 2006-2010

·                 Table 10 Consumer Health Brand Shares 2007-2010

·                 Table 11 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010

·                 Table 12 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

·                 Table 13 Forecast Sales of Consumer Health by Category: Value 2010-2015

·                 Table 14 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

APPENDIX

OTC Registration and Classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

·                 Summary 1 OTC Healthcare Switches 2008-2010

DEFINITIONS

·                 Summary 2 Research Sources

【Segmentation】：

This market research report includes the following:

·                Calming and Sleeping

【Statistics Included】：

For each category and subcategory you will receive the following data in Excel format:

From Passport

§                        Market sizes

§                        Company shares

§                        Brand shares

§                        Distribution

§                        Analysis by format

§                        Analysis by type

§                        Herbal/traditional vs standard

§                        Pricing

§                        Smoking population - number of adult smokers

§                        Smoking prevalence - % of adult population

Market size details:

§                        Retail volume

§                        Retail volume % growth

§                        Retail volume per capita

§                        Retail value retail selling price % growth

§                        Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price real (constant 2008) prices % growth

§                        Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price % growth

§                        Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price real (constant 2008) prices % growth

§                        Retail value manufacturer selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price nominal (current) prices % growth

§                        Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price nominal (current) prices % growth

§                        Retail value manufacturer selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY