Dishwashing in China

【About this report】：

 

This market report provides market trend and market growth analysis of the Dishwashing industry in China. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Dishwashing in China market research report includes:

§                        Analysis of key supply-side and demand trends  

§                        Historic volumes and values, company and brand market shares

§                        Five year forecasts of market trends and market growth  

§                        Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

§                        What is the market size of Dishwashing in China?

§                        What are the major brands in China?

§                        What is the dishwasher penetration rate in China?

§                        What are the key new product launches in the dishwashing products market?

Why buy this report?

§                        Gain competitive intelligence about market leaders

§                        Track key industry trends, opportunities and threats

§                        Inform your marketing, brand, strategy and market development, sales and supply functions

Report: PDF and Word
Market statistics: Excel workbook

Sample Analysis

TRENDS

§                        There was growing consumer interest in concentrated hand dishwashing towards the end of the review period. These lower-volume products are regarded as convenient due to taking up less space and weighing less in comparison to standard hand dishwashing. In addition, concentrated products benefited from a growing focus on the environment, with these products viewed as more environmentally-friendly due to their lower weight, volume and packaging waste. Concentrated hand dishwashing was also promoted by manufacturers advertising these products as offering better value for money than standard products due to offering more washes per RMB. Growth was also supported by ongoing new product development, with 2010 for example seeing Shanghai WhiteCat launch Whitecat Crystal hand dishwashing with double cleaning power.

COMPETITIVE LANDSCAPE

§                        Guangzhou Liby Enterprise remained the leading player in dishwashing in 2010 with value share of 21%. The company also experienced the highest growth in value share in the year, gaining a percentage point from 2009. The company benefited from ongoing and increasingly high profile marketing towards the end of the review period. As a sponsor to the Guangzhou 2010 Asian Olympic Games, Guangzhou Liby increased its advertising expenditure in the year and its adverts were frequently shown via CCTV and other satellite TV channels. The company’s Liby is a domestic mid- to low-end brand, meanwhile, and thus saw strong growth in lower tier cities and rural areas, with these areas driving overall sales growth for dishwashing in 2010.

PROSPECTS

§                        There will be a growing focus on additional product benefits in dishwashing during the forecast period. Consumers will increasingly regard many functions as basic, including antiseptic elements, pesticide removal, a guarantee that products will leave no chemical residue and hand protection. Hand dishwashing that is positioned as suitable for cleaning vegetables and fruit is not however expected to see a good performance in the forecast period. Consumers continue to doubt the safety of using hand dishwashing to clean food and are concerned that hand dishwashing scents may linger on food.

 

 

 

【Table of Contents】：

 

Dishwashing in China - Category Analysis

HEADLINES

TRENDS

·                 There was growing consumer interest in concentrated hand dishwashing towards the end of the review period. These lower-volume products are regarded as convenient due to taking up less space and weighing less in comparison to standard hand dishwashing. In addition, concentrated products benefited from a growing focus on the environment, with these products viewed as more environmentally-friendly due to their lower weight, volume and packaging waste. Concentrated hand dishwashing was also promoted by manufacturers advertising these products as offering better value for money than standard products due to offering more washes per RMB. Growth was also supported by ongoing new product development, with 2010 for example seeing Shanghai WhiteCat launch Whitecat Crystal hand dishwashing with double cleaning power.

COMPETITIVE LANDSCAPE

·                 Guangzhou Liby Enterprise remained the leading player in dishwashing in 2010 with value share of 21%. The company also experienced the highest growth in value share in the year, gaining a percentage point from 2009. The company benefited from ongoing and increasingly high profile marketing towards the end of the review period. As a sponsor to the Guangzhou 2010 Asian Olympic Games, Guangzhou Liby increased its advertising expenditure in the year and its adverts were frequently shown via CCTV and other satellite TV channels. The company’s Liby is a domestic mid- to low-end brand, meanwhile, and thus saw strong growth in lower tier cities and rural areas, with these areas driving overall sales growth for dishwashing in 2010.

PROSPECTS

·                 There will be a growing focus on additional product benefits in dishwashing during the forecast period. Consumers will increasingly regard many functions as basic, including antiseptic elements, pesticide removal, a guarantee that products will leave no chemical residue and hand protection. Hand dishwashing that is positioned as suitable for cleaning vegetables and fruit is not however expected to see a good performance in the forecast period. Consumers continue to doubt the safety of using hand dishwashing to clean food and are concerned that hand dishwashing scents may linger on food.

CATEGORY INDICATORS

·                 Table 1 Household Penetration of Dishwashers 2005-2010

CATEGORY DATA

·                 Table 2 Sales of Dishwashing by Category: Value 2005-2010

·                 Table 3 Sales of Dishwashing by Category: % Value Growth 2005-2010

·                 Table 4 Dishwashing Company Shares 2006-2010

·                 Table 5 Dishwashing Brand Shares 2007-2010

·                 Table 6 Forecast Sales of Dishwashing by Category: Value 2010-2015

·                 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2010-2015

Dishwashing in China - Company Profiles

Amway (China) Co Ltd in Home Care (China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 3 Amway (China) Co Ltd: Competitive Position 2010

Guangzhou Liby Enterprise Group Co Ltd in Home Care (China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 5 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2010

Nice Group in Home Care (China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

·                 Summary 7 Nice Group: Production Statistics 2010

COMPETITIVE POSITIONING

·                 Summary 8 Nice Group: Competitive Position 2010

Shanghai WhiteCat Co Ltd in Home Care (China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 10 Shanghai WhiteCat Co Ltd: Competitive Position 2010

Xi'an Kaimi Co Ltd in Home Care (China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 12 Xi'an Kaimi Co Ltd: Competitive Position 2010

Home Care in China - Industry Context

EXECUTIVE SUMMARY

High inflation and growing interest in specialised products boost sales

Eco-friendly products see strong development

Competition intensifies between domestic companies and multinationals

Internet retailing booms

Constant value growth maintained by value-added products

KEY TRENDS AND DEVELOPMENTS

Consumers and producers increasingly focus on environment

Rising income levels encourage consumers to buy specialised products

Domestic companies boost urban sales while multinationals expand rural sales

Internet retailing booms thanks to widening broadband connectivity

Advertising plays a growing role in stimulating sales

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET INDICATORS

·                 Table 8 Households 2005-2010

MARKET DATA

·                 Table 9 Sales of Home Care by Category: Value 2005-2010

·                 Table 10 Sales of Home Care by Category: % Value Growth 2005-2010

·                 Table 11 Sales of Home Care by Region: Value 2005-2010

·                 Table 12 Sales of Home Care by Region: % Value Growth 2005-2010

·                 Table 13 Home Care Company Shares 2006-2010

·                 Table 14 Home Care Brand Shares 2007-2010

·                 Table 15 Sales of Home Care by Distribution Format: % Analysis 2005-2010

·                 Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2010

·                 Table 17 Forecast Sales of Home Care by Category: Value 2010-2015

·                 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2010-2015

·                 Table 19 Forecast Sales of Home Care by Region: Value 2010-2015

·                 Table 20 Forecast Sales of Home Care by Region: % Value Growth 2010-2015

DEFINITIONS

Sources

·                 Summary 13 Research Sources

 

 

 

【Segmentation】：

 

This market research report includes the following:

·                Dishwashing

o                      Automatic Dishwashing

§                              Automatic Dishwashing Liquids

§                              Automatic Dishwashing Powders

§                              Automatic Dishwashing Tablets

o                      Dishwashing Additives

o                      Hand Dishwashing

 

 

 

【Statistics Included】：

 

For each category and subcategory you will receive the following data in Excel format:

From Passport

§                        Market sizes

§                        Company shares

§                        Brand shares

§                        Distribution

§                        Household penetration

§                        Pricing

§                        Products by ingredient

§                        Products by ingredient

Market size details:

§                        Retail volume

§                        Retail volume % growth

§                        Retail volume per capita

§                        Retail value retail selling price % growth

§                        Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price real (constant 2008) prices % growth

§                        Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price % growth

§                        Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price real (constant 2008) prices % growth

§                        Retail value manufacturer selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail volume alternative

§                        Retail volume alternative % growth

§                        Retail volume alternative per capita

§                        Retail value retail selling price nominal (current) prices % growth

§                        Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price nominal (current) prices % growth

§                        Retail value manufacturer selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

§                        Retail value manufacturer selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY