Apparel in Indonesia ,2011

【About this report】：

 

This market report provides market trend and market growth analysis of the Apparel industry in Indonesia. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Apparel in Indonesia market research report includes:

§                        Analysis of key supply-side and demand trends

§                        Detailed segmentation of international and local products

§                        Historic volumes and values, company and brand market shares

§                        Five year forecasts of market trends and market growth  

§                        Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

§                        What is the market size of Apparel in Indonesia?

§                        What are the major brands in Indonesia?

§                        How dynamic is the growth of clothing and footwear internet sales?

§                        What is the performance of women’s clothing vs men’s clothing?

§                        What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

§                        Gain competitive intelligence about market leaders

§                        Track key industry trends, opportunities and threats

§                        Inform your marketing, brand, strategy and market development, sales and supply functions

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Sample Analysis

EXECUTIVE SUMMARY

Apparel rebounds significantly in 2010

2010 saw a revival for apparel in Indonesia following the significant slump seen in 2009. As a result of enjoying higher disposable income levels, consumers in the country increased their apparel consumption as the economy recovered. Modern retail outlet expansion improved the distribution of major apparel brands, which helped in boosting demand for various apparel products. Due to the implementation of ACFTA in early 2010, an influx of Chinese apparel products was seen, which created a more competitive environment in Indonesia. Chinese apparel products, targeted to low to middle income consumers, were priced relatively cheaply compared to competing domestic brands.

Increasing electricity and raw material costs

In July 2010, the Indonesian government through the state electricity company, PLN, raised electricity prices by 20-30% across domestic industries. This, had a significant impact on domestic manufacturers’ production costs and resulted in higher average unit prices for apparel products overall. Starting in October 2010, domestic manufacturers were also impacted by a surge in cotton prices, followed by other raw materials price increases. Manufacturers responded by increasing prices of domestic apparel products in 2010.

Domestic manufacturers face competition from global brands and Chinese imports

In addition to the influx of imported Chinese apparel products, apparel in Indonesia faced a more dynamic environment in 2010 due to the arrival of more global brands to the country. With more multinationals considering Indonesia as offering growth potential for their brands, as a result of the slow recovery of western economies, existing global brands were seen to continue their outlet expansion, while new entries started to build their brand presence in major cities across the nation. Upper-middle to high income consumers embraced the increased accessibility of these global brands and purchased higher quality, higher priced items. This trend created more pressure for domestic manufacturers to enhance their quality standards and pricing. The impact of this development on low priced products was not so pronounced.

Urbanisation leads to the expansion of modern retailers

As developments in major cities across the country were started over the review period, modern retailers expanded their reach to second tiers cities outside Java. Numerous new shopping malls appeared in urban areas, and manufacturers expanded their presence through retail outlets. Both global and domestic brands improved their distribution coverage significantly in 2010, as the Indonesian economy grew stronger.

Apparel to see positive growth despite cotton price increases

While an increase in cotton prices was seen over the final months of 2010 and it is predicted that further increases will be seen over the forecast period, it is expected that apparel in Indonesia will continue to see positive growth momentum. Both clothing and footwear will benefit from the development taking place in the country to record higher sales, both in volume and value terms, as a result of an expected increase in consumer demand.

 

 

 

【Table of Contents】：

 

Apparel in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Apparel rebounds significantly in 2010

Increasing electricity and raw material costs

Domestic manufacturers face competition from global brands and Chinese imports

Urbanisation leads to the expansion of modern retailers

Apparel to see positive growth despite cotton price increases

KEY TRENDS AND DEVELOPMENTS

Expansion of Indonesia’s middle class drives demand

Shopping mall development leads to improved distribution of major brands

Increasing presence of global brands as the economy expands

ACFTA increases presence of Chinese apparel products

Domestic manufacturers increase production to meet export demand

MARKET DATA

·                 Table 1 Sales of Apparel by Category: Volume 2005-2010

·                 Table 2 Sales of Apparel by Category: Value 2005-2010

·                 Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010

·                 Table 4 Sales of Apparel by Category: % Value Growth 2005-2010

·                 Table 5 Apparel Company Shares 2006-2010

·                 Table 6 Apparel Brand Shares 2007-2010

·                 Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010

·                 Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010

·                 Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015

·                 Table 10 Forecast Sales of Apparel by Category: Value 2010-2015

·                 Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015

·                 Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015

DEFINITIONS

·                 Summary 1 Research Sources

Apparel in Indonesia - Company Profiles

Carrefour Indonesia PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

·                 Chart 1 Carrefour Indonesia PT: Carrefour in Ambarukmo Plaza, Yogyakarta

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 4 Carrefour Indonesia PT: Competitive Position 2010

INTERNET STRATEGY

Carvil Abadi PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

·                 Summary 6 Carvil Abadi PT: Competitive Position 2010

INTERNET STRATEGY

Delami Garment Industries PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 8 Delami Garment Industries PT: Competitive Position 2010

INTERNET STRATEGY

Giordano Indonesia PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

·                 Summary 11 Giordano Indonesia PT: Competitive Position 2010

Karya Jaya Mandiri Sakti CV in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 13 Karya Jaya Mandiri Sakti CV: Competitive Position 2010

Levi Strauss Indonesia PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

·                 Summary 15 Levi Strauss Indonesia PT: Competitive Position 2010

INTERNET STRATEGY

Mitra Adi Perkasa Tbk PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

·                 Chart 2 Mitra Adi Perkasa Tbk PT: Zara in Senayan City, Jakarta

PRODUCTION

·                 Summary 18 Mitra Adi Perkasa Tbk PT: Production Statistics 2010

COMPETITIVE POSITIONING

·                 Summary 19 Mitra Adi Perkasa Tbk PT: Competitive Position 2010

INTERNET STRATEGY

Mulia Knitting Factory PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 21 Mulia Knitting Factory PT: Competitive Position 2010

INTERNET STRATEGY

Multi Garmenjaya PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

·                 Summary 23 Multi Garmenjaya PT: Competitive Position 2010

INTERNET STRATEGY

Sepatu Bata Tbk PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

·                 Chart 3 Sepatu Bata Tbk PT: Bata in Ambarukmo Plaza Yogyakarta

COMPETITIVE POSITIONING

·                 Summary 26 Sepatu Bata Tbk PT: Competitive Position 2010

INTERNET STRATEGY

Childrenswear in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Childrenswear registered strong retail volume and value sales growth of 9% and 15% respectively in 2010. After seeing a 10% decline in 2009, retail volume sales saw an almost complete recovery to 2008 levels. Higher consumption of childrenswear as the Indonesian economy recovered returned retail volume sales to positive growth, while a significant increase in the average unit price enabled double digit retail value sales growth. Parents’ increasing disposable income levels, accompanied by the ongoing expansion of modern retailers, drove the overall improvement in performance seen by childrenswear in 2010.

COMPETITIVE LANDSCAPE

·                 In 2010, childrenswear in Indonesia remained extremely fragmented, with many local brands holding small retail value shares through their presence in major department stores and independent clothing and footwear specialist stores. As a result of the strengthening of the Indonesian economy and improved distribution resulting from modern retail outlet expansion, foreign brands increased their presence and share of retail value sales over the review period. OshKosh B’Gosh, the most prominent foreign childrenswear brand, accounted for a leading 2% share of childrenswear retail value sales, due to increasing demand from consumers and improved distribution in retail outlets.

PROSPECTS

·                 Retail volume and value sales of childrenswear are expected to see respective CAGRS of 3% and 5% over the forecast period. With the Indonesian economy expected to perform well over the coming years, unemployment in the country predicted to decline, and ongoing urbanisation likely to lead to a further expansion of the country’s middle class, demand for childrenswear is expected to grow. As modern retail outlet expansion continues apace, parents will not only be more inclined to spend more on childrenswear, but will also receive increased exposure to branded items, which will drive retail value sales growth over the forecast period. Finally, an expected increase in cotton prices as a result of a decline in supply is likely to contribute to unit price increases over the forecast period.

CATEGORY DATA

·                 Table 13 Sales of Childrenswear by Category: Volume 2005-2010

·                 Table 14 Sales of Childrenswear by Category: Value 2005-2010

·                 Table 15 Sales of Childrenswear by Category: % Volume Growth 2005-2010

·                 Table 16 Sales of Childrenswear by Category: % Value Growth 2005-2010

·                 Table 17 Childrenswear Company Shares 2006-2010

·                 Table 18 Childrenswear Brand Shares 2007-2010

·                 Table 19 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010

·                 Table 20 Forecast Sales of Childrenswear by Category: Volume 2010-2015

·                 Table 21 Forecast Sales of Childrenswear by Category: Value 2010-2015

·                 Table 22 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015

·                 Table 23 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015

Clothing Accessories in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Clothing accessories recorded retail volume and value sales growth of 3% and 8% respectively in 2010. As the Indonesian economy recovered in 2010, all clothing accessories categories saw a rebound in performance, following the declines seen in retail volume and value sales in 2009. Belts, hats/caps, scarves, ties, and other accessories experienced respectable growth in both retail volume and value sales terms. However, gloves remained niche due to Indonesia’s tropical climate, with demand largely limited to motorcyclists.

COMPETITIVE LANDSCAPE

·                 Although clothing accessories in Indonesia remained highly fragmented in 2010, Mitra Adi Perkasa, with its various leading retail fashion brands, nonetheless, managed to account for a leading retail value sales share of 13%. As a result of the company’s retail outlet expansion, which was supported by the country’s recovering economy and an expansion of Indonesia’s middle and upper income consumer bases, the company saw strong double digit retail value sales growth in 2010.

PROSPECTS

·                 Retail volume and value sales of clothing accessories are both expected to see a CAGR of 2% over the forecast period. As modern retail outlet expansion continues apace, consumers will be more exposed to expensive branded items, which will drive retail value sales growth. Furthermore, it is expected that a moderate increase in demand for clothing accessories will be seen, as the country’s expanding base of middle class consumers are expected to come to regard these products as a necessary part of their modern lifestyles. As such, increasing disposable income levels over the forecast period will boost demand, leading to growth in retail volume sales.

CATEGORY DATA

·                 Table 24 Sales of Clothing Accessories by Category: Volume 2005-2010

·                 Table 25 Sales of Clothing Accessories by Category: Value 2005-2010

·                 Table 26 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010

·                 Table 27 Sales of Clothing Accessories by Category: % Value Growth 2005-2010

·                 Table 28 Clothing Accessories Company Shares 2006-2010

·                 Table 29 Clothing Accessories Brand Shares 2007-2010

·                 Table 30 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-2010

·                 Table 31 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015

·                 Table 32 Forecast Sales of Clothing Accessories by Category: Value 2010-2015

·                 Table 33 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2010-2015

·                 Table 34 Forecast Sales of Clothing Accessories by Category: % Value Growth 2010-2015

Footwear in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Footwear registered strong retail value sales growth of 9% in 2010, while retail volume sales increased by 4%. While children’s, men’s and women’s footwear all saw positive retail volume and value sales growth in 2009, all types of footwear saw much stronger performance in 2010, as a result of Indonesia’s stronger economy. Furthermore, consumers took advantage of the increased availability of all types of footwear, as distribution of major brands improved due to ongoing modern retail outlet expansion. In the wake of the ACFTA agreement it became easier for imports to enter the country, which contributed to retail volume sales growth in 2010, as relatively inexpensive imports appealed to lower income consumers.

COMPETITIVE LANDSCAPE

·                 In 2010, Sepatu Bata remained the leading player in footwear in Indonesia, in accounting for a 2% share of retail value sales. After expanding their outlets to accommodate more customers, particularly families, the company benefitted from the higher disposable income levels enjoyed by consumers as the Indonesian economy recovered in 2010.

PROSPECTS

·                 Retail volume and value sales of footwear are both expected to see a CAGR of 3% over the forecast period. It is predicted that footwear of all types will see a respectable increase in demand, as well as increase in average unit price. Retail expansion to Indonesia’s second and third tier cities is expected to drive performance, as currently unfilled demand for higher quality, higher priced footwear is satisfied. The anticipated increase in imported products, however, is likely to serve to limit price increases to a moderate level.

CATEGORY DATA

·                 Table 35 Sales of Footwear by Category: Volume 2005-2010

·                 Table 36 Sales of Footwear by Category: Value 2005-2010

·                 Table 37 Sales of Footwear by Category: % Volume Growth 2005-2010

·                 Table 38 Sales of Footwear by Category: % Value Growth 2005-2010

·                 Table 39 Footwear Company Shares 2006-2010

·                 Table 40 Footwear Brand Shares 2007-2010

·                 Table 41 Sales of Footwear by Distribution Format: % Analysis 2005-2010

·                 Table 42 Forecast Sales of Footwear by Category: Volume 2010-2015

·                 Table 43 Forecast Sales of Footwear by Category: Value 2010-2015

·                 Table 44 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015

·                 Table 45 Forecast Sales of Footwear by Category: % Value Growth 2010-2015

Hosiery in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Hosiery posted modest retail volume sales growth of 2% and retail value sales growth of 5% retail in 2010. While hosiery rebounded in 2010, following the decline in retail volume sales seen in 2009, retail volume sales, nonetheless, remained somewhat below their 2008 level.

COMPETITIVE LANDSCAPE

·                 In 2010, hosiery remained highly fragmented with various domestic players together dominating sales in department stores and clothing and footwear specialist retailers. Targeting upper income consumers, international brands managed to increase their retail value sales shares as a result of retail outlet expansion and Indonesia’s strengthening economy. Carrefour, with its private label Harmonie, was the leading player in accounting for a retail value sales share of 4% in 2010. The company saw a marginal gain in sales share in 2010, as a result of its recent outlet expansion strategy, combined with the attractive low pricing of its products.

PROSPECTS

·                 It is expected that retail volume and value sales will see CAGRs of 1% and 2% respectively over the forecast period. It is expected that demand for socks will be rather stagnant. Unit price increases due to rising cotton prices are not expected to result in significant retail value sales growth differentials, as demand for socks will remain relatively stable, despite the ongoing expansion of modern retail outlets over the forecast period.

CATEGORY DATA

·                 Table 46 Sales of Hosiery by Category: Volume 2005-2010

·                 Table 47 Sales of Hosiery by Category: Value 2005-2010

·                 Table 48 Sales of Hosiery by Category: % Volume Growth 2005-2010

·                 Table 49 Sales of Hosiery by Category: % Value Growth 2005-2010

·                 Table 50 Hosiery Company Shares 2006-2010

·                 Table 51 Hosiery Brand Shares 2007-2010

·                 Table 52 Sales of Hosiery by Distribution Format: % Analysis 2005-2010

·                 Table 53 Forecast Sales of Hosiery by Category: Volume 2010-2015

·                 Table 54 Forecast Sales of Hosiery by Category: Value 2010-2015

·                 Table 55 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015

·                 Table 56 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015

Men's Jeans in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Men’s jeans registered strong current retail value sales growth of 20% in 2010, while retail volume sales saw growth of 12%. Men’s jeans benefited from rising disposable income levels as the economy improved, as well as the ongoing expansion of the country’s middle class. The influx of imports following the implementation of the ACFTA agreement and the increasing presence of global brands, due to the ongoing outlet expansion of modern retailers, drove sales men’s jeans. Standard men’s jeans remained the leading category in accounting for a 48% share of retail value sales in 2010. Standard men’s jeans saw retail value sales growth of 19% in 2010 and, in so doing, drove the growth of men’s jeans.

COMPETITIVE LANDSCAPE

·                 Levi Strauss, with its premium Levi’s brand, continued as the leading player in men’s jeans in 2010. Although men’s jeans in Indonesia remained highly fragmented over the review period, Levi’s, nonetheless, managed to sustain its reputation as a high quality jeans brand among the majority of consumers in the country, due to its long-standing presence in Indonesia and the brand’s premium positioning. In 2010, the company continued to engage in various promotional activities and tried to create a community for its brand’s followers.

PROSPECTS

·                 With Indonesia’s economy expected to see good performance over coming years, it is predicted that retail value sales will see a CAGR of 4% over the forecast period. Much of this growth will be driven by the higher raw material costs incurred by jeans manufacturers which will lead to higher prices. Meanwhile, retail volume sales are expected to see a CAGR of 2%. Since jeans are considered a basic item, which are owned by the majority of men in the country, it is not expected that men will significantly increase their jeans consumption given the expected unit price increases. With the average Indonesian man remaining relatively inflexible as regards spending on premium jeans, economy and standard jeans will continue to make the largest contribution to total men’s jeans retail volume and value sales. The ongoing expansion of shopping malls across the country will continue to push the retail value sales growth of jeans, as retail outlets in these locations tend to offer more expensive standard and premium men’s jeans.

CATEGORY DATA

·                 Table 57 Sales of Men’s Jeans: Volume 2005-2010

·                 Table 58 Sales of Men’s Jeans: Value 2005-2010

·                 Table 59 Sales of Men’s Jeans: % Volume Growth 2005-2010

·                 Table 60 Sales of Men’s Jeans: % Value Growth 2005-2010

·                 Table 61 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010

·                 Table 62 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010

·                 Table 63 Men’s Jeans Company Shares 2006-2010

·                 Table 64 Men’s Jeans Brand Shares 2007-2010

·                 Table 65 Forecast Sales of Men’s Jeans: Volume 2010-2015

·                 Table 66 Forecast Sales of Men’s Jeans: Value 2010-2015

·                 Table 67 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015

·                 Table 68 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015

Men's Outerwear in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Men’s outerwear recorded strong retail value sales growth of 12% in 2010, compared to the comparatively modest growth of 4% seen in 2009. Meanwhile, retail volume sales of men’s outerwear recorded growth of 5% in 2010, following the 11% decline seen in 2009. Similar to women’s outerwear, retail volume sales growth across all men’s outerwear categories, coupled with price increases arising from higher operating costs, drove the retail value sales growth seen in 2010.

COMPETITIVE LANDSCAPE

·                 Mitra Adi Perkasa was the leading player in men’s outerwear in Indonesia in 2010, in accounting for a 2% share of retail value sales. With various leading fashion forward brands in its portfolio, the company benefitted from the strengthening of the Indonesian economy that resulted in an expansion in the number of middle and upper income consumers. Mitra Adi Perkasa men’s outerwear brands, such as Zara, Topman, and Adidas, performed well in 2010 as the economy improved.

PROSPECTS

·                 Retail volume and value sales are expected to see respective CAGRs of 1% and 3% over the forecast period. The ongoing strengthening of the Indonesian economy, decline in unemployment, and lifestyle changes among the country’s expanding upper-middle income segment, particularly those living in ever expanding urban areas, will result in men’s outerwear seeing faster retail volume sales growth than was seen over the review period. Meanwhile, the increasing availability of higher value items, due to the ongoing expansion of modern retail outlets, coupled with the increasing number of foreign brands available, are expected to drive retail value sales growth over the forecast period. Cotton price increases that will come into effect from the beginning of 2011 are another factor expected to drive retail value sales growth over the forecast period.

CATEGORY DATA

·                 Table 69 Sales of Men’s Outerwear: Volume 2005-2010

·                 Table 70 Sales of Men’s Outerwear: Value 2005-2010

·                 Table 71 Sales of Men’s Outerwear: % Volume Growth 2005-2010

·                 Table 72 Sales of Men’s Outerwear: % Value Growth 2005-2010

·                 Table 73 Men’s Outerwear Company Shares 2006-2010

·                 Table 74 Men’s Outerwear Brand Shares 2007-2010

·                 Table 75 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010

·                 Table 76 Forecast Sales of Men’s Outerwear: Volume 2010-2015

·                 Table 77 Forecast Sales of Men’s Outerwear: Value 2010-2015

·                 Table 78 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015

·                 Table 79 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015

·                 Table 80 Apparel Size Chart for Men: Cardinal

·                 Table 81 Apparel Size Chart for Men: Crocodile

·                 Table 82 Apparel Size Chart for Men: The Executive

Men's Underwear, Nightwear and Swimwear in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Men’s underwear, nightwear and swimwear recorded retail volume and value sales growth of 2% and 7% respectively in 2010. However, retail volume and value sales of men’s nightwear remained negligible in 2010. Men’s underwear and swimwear both saw higher retail volume and value sales growth in 2010 than in 2009, as the Indonesian economy recovered. As basic necessities, the performance of men’s underwear was not overly affected by the effects of the global financial crisis in 2009. While men’s underwear saw marginally slower retail volume sales growth in 2009, it, nonetheless, remained positive.

COMPETITIVE LANDSCAPE

·                 Mulia Knitting Factory, with its well known Rider underwear brand, remained the leading player in accounting for an 8% share of retail value sales in 2010. Rider continued as the most prominent underwear brand due to its wide availability in various leading department stores. Affordability was another advantage enjoyed by the brand, which served it well in competing with more expensive international brands.

PROSPECTS

·                 Retail volume and value sales of men’s underwear, nightwear and swimwear are expected to see respective CAGRs of 2% and 3% over the forecast period. Increased demand is expected to be driven by ongoing economic improvement, which will see consumers enjoy higher disposable income levels. The ongoing expansion of modern retail outlets to major cities outside Java will likewise serve to drive demand for these products, as well as result in some consumers trading up to more expensive products.

CATEGORY DATA

·                 Table 83 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010

·                 Table 84 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

·                 Table 85 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010

·                 Table 86 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010

·                 Table 87 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

·                 Table 88 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010

·                 Table 89 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010

·                 Table 90 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015

·                 Table 91 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015

·                 Table 92 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015

·                 Table 93 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015

Women's Jeans in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Women’s jeans registered strong retail value sales growth of 25% in 2010, while retail volume sales saw growth of 15%. Strengthening of the economy resulted in increased disposable income levels, which led to a rebound in demand for women’s jeans in 2010. Furthermore, the growing number of women remaining in the workforce after marriage also contributed to women having higher levels of disposable income to spend on clothing, which enabled them to better afford higher priced jeans. The influx of imports in the wake of the implementation of the ACFTA agreement, coupled to the stronger presence of global brands as a result of the expansion of modern retail outlets, served to drive overall jeans sales. Standard women’s jeans remained the major contributor to sales in 2010, in accounting for a 43% share of retail value sales. Standard women’s jeans saw retail value sales growth of 18% in 2010 and helped fuel overall women’s jeans growth second after premium jeans segment growth.

COMPETITIVE LANDSCAPE

·                 Levi Strauss, with its Levi’s brand, continued as the leading player in women’s jeans in accounting for a retail value sales share of 1% in 2010. Due to being well established in the country ahead of other international brands, Levi’s has become a status symbol and synonymous with premium jeans in Indonesia. Besides high demand for its highly popular classic Levi’s 501 among consumers, the company has also actively developed its product range to keep up with current trends. Levi’s good performance in 2010 was also aided by the expansion of its Levi’s retail stores during the year.

PROSPECTS

·                 Retail value sales of women’s jeans are expected to see a CAGR of 4% over the forecast period, with relatively steady year-on-year growth predicted. The development of women’s jeans over the forecast period is likely to continue to be polarised. With stronger performance expected of the Indonesian economy, middle to high income female consumers are expected to increase their consumption levels and take advantage of the higher availability of branded jeans, while lower income female consumers are likely to remain price-sensitive, and, as such, are expected to reduce their spending on jeans, as prices rise in line with raw material cost increases.

CATEGORY DATA

·                 Table 94 Sales of Women’s Jeans: Volume 2005-2010

·                 Table 95 Sales of Women’s Jeans: Value 2005-2010

·                 Table 96 Sales of Women’s Jeans: % Volume Growth 2005-2010

·                 Table 97 Sales of Women’s Jeans: % Value Growth 2005-2010

·                 Table 98 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010

·                 Table 99 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010

·                 Table 100 Women’s Jeans Company Shares 2006-2010

·                 Table 101 Women’s Jeans Brand Shares 2007-2010

·                 Table 102 Forecast Sales of Women’s Jeans: Volume 2010-2015

·                 Table 103 Forecast Sales of Women’s Jeans: Value 2010-2015

·                 Table 104 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015

·                 Table 105 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015

Women's Outerwear in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Women’s outerwear recorded strong performance in 2010, with retail value sales seeing growth of 17% compared to the relatively modest growth of 3% recorded in 2009. Meanwhile, retail volume sales of women’s outerwear rebounded to record growth of 9% in 2010, offsetting the decline recorded as a result of the impact of the global economic crisis in 2009. The volume sales growth seen across all categories, coupled with price increases stemming from rising operating costs, drove the high value sales growth seen by women’s outerwear in 2010.

COMPETITIVE LANDSCAPE

·                 In Indonesia, women’s outerwear, as with apparel in general, remained very fragmented in nature at the end of the review period. Mitra Adi Perkasa (MAP), arguably the leading fashion and lifestyle retailer in the country, led women’s outerwear in accounting for a 1% share of retail value sales in 2010. Popular among middle upper to upper class consumers in the country, MAP’s brands, such as Zara and Massimo Dutti, gained favour in 2010 as targeted consumers enjoyed higher disposable income. Outlet expansion, which formed part of the company’s strategy throughout the review period, did not lose momentum in 2009 or 2010, and served as a driver of the company’s strong performance.

PROSPECTS

·                 Women’s outerwear in Indonesia is expected to see reasonable performance over the forecast period, with retail volume and value sales predicted to see respective CAGRs of 4% and 2%. The increasing strength of the Indonesian economy, allied to lifestyle changes within the growing upper-middle income group of women in the country, especially those living in the country’s expanding urban areas, will result in women’s outerwear seeing faster retail volume sales growth over the forecast period than was seen over the review period. Meanwhile, the increasing availability of higher value items, as a result of the ongoing expansion of modern retail outlets and the expected entry of a number of foreign brands, is likely to drive retail value sales growth over the forecast period. Furthermore, it is predicted that unit prices will increase as a result of cotton price increases that will come into effect from the beginning of 2011.

CATEGORY DATA

·                 Table 106 Sales of Women’s Outerwear: Volume 2005-2010

·                 Table 107 Sales of Women’s Outerwear: Value 2005-2010

·                 Table 108 Sales of Women’s Outerwear: % Volume Growth 2005-2010

·                 Table 109 Sales of Women’s Outerwear: % Value Growth 2005-2010

·                 Table 110 Women’s Outerwear Company Shares 2006-2010

·                 Table 111 Women’s Outerwear Brand Shares 2007-2010

·                 Table 112 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-2010

·                 Table 113 Forecast Sales of Women’s Outerwear: Volume 2010-2015

·                 Table 114 Forecast Sales of Women’s Outerwear: Value 2010-2015

·                 Table 115 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015

·                 Table 116 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015

·                 Table 117 Apparel Size Chart for Women: Triset

·                 Table 118 Apparel Size Chart for Women: Lois

·                 Table 119 Apparel Size Chart for Women: The Executive

Women's Underwear, Nightwear and Swimwear in Indonesia - Category Analysis

HEADLINES

TRENDS

·                 Women’s underwear, nightwear and swimwear saw retail volume and value sales growth of 2% and 7% respectively in 2010. Due to the economy recovering, women’s underwear, women’s nightwear and women’s swimwear all showed higher retail volume and value sales growth in 2010 than was seen in 2009. Women’s underwear, nightwear and swimwear was not as negatively impacted as other categories in 2009. While retail volume and value sales growth saw a slowdown due to the impact of the global financial crisis in 2009, growth, nonetheless, remained positive.

COMPETITIVE LANDSCAPE

·                 Carrefour, with its Harmonie private label, and Megariamas Sentosa, with its Young Hearts brand, accounted for leading 3% shares of retail value sales in 2010. Both companies maintained reasonably low pricing for their products compared to competing brands and, as a result, attracted a large number of low to middle income, as well as younger, consumers.

PROSPECTS

·                 Retail volume and value sales are expected to see CAGRs of 2% and 3% respectively over the forecast period. It is expected that demand for women’s underwear, nightwear and swimwear will continue to increase as consumer awareness grows, distribution improves and products become more affordable to a greater number of consumers. The ongoing expansion of modern retail outlets outside Java will drive demand for these products, and is also likely to result in some consumers trading up to more expensive items.

CATEGORY DATA

·                 Table 120 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010

·                 Table 121 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

·                 Table 122 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010

·                 Table 123 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010

·                 Table 124 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

·                 Table 125 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010

·                 Table 126 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010

·                 Table 127 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015

·                 Table 128 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015

·                 Table 129 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015

·                 Table 130 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015