Away-From-Home Tissue and Hygiene in Chile

【About this report】：

This market report provides market trend and market growth analysis of the Away-From-Home Tissue and Hygiene industry in Chile. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Away-From-Home Tissue and Hygiene in Chile market research report includes:

§                        Analysis of key supply-side and demand trends

§                        Historic volumes and values, company and brand market shares

§                        Five year forecasts of market trends and market growth

§                        Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

§                        What is the market size of Away-From-Home Tissue and Hygiene in Chile?

§                        What are the major brands in Chile?

§                        What are the most important channels for away-from-home sales?

§                        What are the different applications for away-from-home wipers?

Why buy this report?

§                        Gain competitive intelligence about market leaders

§                        Track key industry trends, opportunities and threats

§                        Inform your marketing, brand, strategy and market development, sales and supply functions

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Sample Analysis

TRENDS

§                        The AFH tissue and hygiene market is unique in that the product end user does not purchase the product, i.e., a company decides to supply these products without consultation if they are liked by the end users, both workers and customers, and are competitively priced. Nowadays, companies are increasingly concerned about the wellbeing of their employees and customers. There is a greater concern for hygiene as well as having a clean work environment. One area of focus to improve the working environment is to improve the quality and cleanliness of restrooms, both private and public, as it reflects the level of a company’s concern to provide comfort to its employees and customers.

COMPETITIVE LANDSCAPE

§                        CMPC Tissue SA is the leader in the institutional market, due in large part to its high technological and productive capacity which generates continuous improvements and innovations to both paper and dispenser products. During 2010, CMPC Tissue, with its brand Tissue, launched more than 10 innovations that focused on the various niche markets to deliver solutions specific to segmented consumer cohorts. This strategy goes hand in hand with the global trend to provide custom-made products for individual institutional clients that will help to generate savings by reducing consumption of tissue paper: Different customers, different needs.

PROSPECTS

§                        The Chilean economy is expected to have a stronger performance over the forecast period. On average, GDP growth is expected to exceed 5% over the first four years of the forecast period, which will drive higher activity across productive categories, as well as leading to robust growth in families’ consumption. Based on higher activity, all AFH products should experience growing demand, not only because more people will be employed but also because they will have more money for entertainment, dining out and travelling.

【Table of Contents】：

Away-From-Home Tissue and Hygiene in Chile - Category Analysis

HEADLINES

TRENDS

·                 The AFH tissue and hygiene market is unique in that the product end user does not purchase the product, i.e., a company decides to supply these products without consultation if they are liked by the end users, both workers and customers, and are competitively priced. Nowadays, companies are increasingly concerned about the wellbeing of their employees and customers. There is a greater concern for hygiene as well as having a clean work environment. One area of focus to improve the working environment is to improve the quality and cleanliness of restrooms, both private and public, as it reflects the level of a company’s concern to provide comfort to its employees and customers.

COMPETITIVE LANDSCAPE

·                 CMPC Tissue SA is the leader in the institutional market, due in large part to its high technological and productive capacity which generates continuous improvements and innovations to both paper and dispenser products. During 2010, CMPC Tissue, with its brand Tissue, launched more than 10 innovations that focused on the various niche markets to deliver solutions specific to segmented consumer cohorts. This strategy goes hand in hand with the global trend to provide custom-made products for individual institutional clients that will help to generate savings by reducing consumption of tissue paper: Different customers, different needs.

PROSPECTS

·                 The Chilean economy is expected to have a stronger performance over the forecast period. On average, GDP growth is expected to exceed 5% over the first four years of the forecast period, which will drive higher activity across productive categories, as well as leading to robust growth in families’ consumption. Based on higher activity, all AFH products should experience growing demand, not only because more people will be employed but also because they will have more money for entertainment, dining out and travelling.

CATEGORY DATA

·                 Table 1 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2005-2010

·                 Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2005-2010

·                 Table 3 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2005-2010

·                 Table 4 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2010

·                 Table 5 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2010-2015

·                 Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015

Tissue and Hygiene in Chile - Industry Context

EXECUTIVE SUMMARY

Confidence and consumption recover in 2010

The earthquake and its impact

Increased competition will lead to enhanced market segmentation

Will supermarkets grow in popularity?

What to expect in 2011

KEY TRENDS AND DEVELOPMENTS

Demographics changes create opportunities and challenges

Private label products become major market factor

The new post-crisis consumer

Supermarkets/hypermarkets strengthens dominance in retail sales

Buy more, pay less

MARKET INDICATORS

·                 Table 7 Birth Rates 2005-2010

·                 Table 8 Infant Population 2005-2010

·                 Table 9 Female Population by Age 2005-2010

·                 Table 10 Total Population by Age 2005-2010

·                 Table 11 Households 2005-2010

·                 Table 12 Forecast Infant Population 2010-2015

·                 Table 13 Forecast Female Population by Age 2010-2015

·                 Table 14 Forecast Total Population by Age 2010-2015

·                 Table 15 Forecast Households 2010-2015

MARKET DATA

·                 Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2005-2010

·                 Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2005-2010

·                 Table 18 Tissue and Hygiene Retail Company Shares 2006-2010

·                 Table 19 Tissue and Hygiene Retail Brand Shares 2007-2010

·                 Table 20 Penetration of Private Label by Category 2005-2010

·                 Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2005-2010

·                 Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2010

·                 Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2010-2015

·                 Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015

DEFINITIONS

·                 Summary 1 Research Sources